Your brand is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace; it’s how you tell your story to the world. Creating a valuable brand depends on your ability to … [Read more...] about Why Branding Matters
How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise you’ve made to your customers - the tangible benefit that makes your product or service desirable and unique. What sets your business apart in a crowded marketplace? Does your culture reflect that … [Read more...] about How to Build Your Company’s Culture Around Your Brand
How Branding is Related to Culture
Your brand is so much more than just what your customers see on a label. It conveys those qualities that really distinguish you from your competition - your unique values and characteristics. While it’s easy to focus primarily on advertising, promotions, and customer relations when developing your … [Read more...] about How Branding is Related to Culture
How to Develop a Strong Company Culture
If your business is looking to hire and retain the most talented employees, differentiate your brand, and attract desirable clients, you must develop the right business culture. Your culture is simply the set of beliefs and behaviors within your company that determine how it is run. Three crucial … [Read more...] about How to Develop a Strong Company Culture
How to Use My Brand to Make Strategic Decisions in My Business
Effective brand messaging requires effective brand positioning - one area where far too many businesses have failed. According to a 2015 study by Gallup, only about one-third of the American workforce said their company’s mission makes them feel like their job actually matters. This is significant, … [Read more...] about How to Use My Brand to Make Strategic Decisions in My Business
Building Brand From Within
Nothing has impacted the way in which we think about marketing quite as much as social media has over the past decade or so, and with this comes the realization that we have been looking at branding from an archaic approach. No longer is branding about developing a relationship with consumers but, … [Read more...] about Building Brand From Within
3 Keys To Branding Success
What makes your brand unique? What does your story tell your audience about your company? Are you nothing more than a logo or a tagline in the mind of your customer, or do you connect with them emotionally? The values your company stands for are just as important as the product or service you … [Read more...] about 3 Keys To Branding Success
Value of Branding: How Brand Awareness Generates ROI
When should your company focus on brand awareness? The answer is yesterday. It’s impossible to spark interest in your business, boost engagement, and power growth without first establishing your brand in the mind of the buyer. The real value of branding is Brand Awareness. It boosts your ROI when it … [Read more...] about Value of Branding: How Brand Awareness Generates ROI
How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 … [Read more...] about How to Reach Mobile Shoppers With Your Business