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The Difference Between a Blogger and an Influencer
While the terms Blogger and Influencer are frequently used interchangeably, they really shouldn’t be. Many Bloggers are Influencers, ...
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5 Steps You Need To Take When Merging Two Brands
Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the ...
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Taking Your Handyman Business Online
As a small independent business, you will be interested in growth, and the only way you can achieve ...
Read Now How to Improve Branding on Your Arizona-Based Company’s Website
Every business owner knows the importance of branding. It's what helps get the word out, create company recognition ...
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Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and ...
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Where to Start When Designing a Restaurant Menu
109 seconds. That's how long your average guest spends studying the menu. You have all of two minutes ...
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Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more ...
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How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise ...
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How Branding is Related to Culture
Your brand is so much more than just what your customers see on a label. It conveys those ...
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How to Develop a Strong Company Culture
If your business is looking to hire and retain the most talented employees, differentiate your brand, and attract ...
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How to Use My Brand to Make Strategic Decisions in My Business
Effective brand messaging requires effective brand positioning - one area where far too many businesses have failed. According ...
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Building Brand From Within
Nothing has impacted the way in which we think about marketing quite as much as social media has ...
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3 Keys To Branding Success
What makes your brand unique? What does your story tell your audience about your company? Are you nothing ...
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Value of Branding: How Brand Awareness Generates ROI
When should your company focus on brand awareness? The answer is yesterday. It's impossible to spark interest in ...
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How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce ...
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What Is Brand Strategy?
Your brand is so much more than just your name, logo, or slogan - it’s the entire experience ...
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3 Ways To Use Pinterest To Rank High In Search Engines
Think your business doesn’t need to be on Pinterest? Think again. Pinterest is one of the most popular ...
Read Now How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what ...
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How Do I Know If My Business Needs a Rebrand?
Here are three good reasons to rebrand your business: You've outgrown your brand. Your brand should convey who ...
Read Now Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly ...
Read Now How to Save your Brand after a Disaster
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible ...
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How and Why to Conduct a Brand Audit
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, ...
Read Now Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases ...
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3 Famous Food Brands – How Well Do Americans Remember Them?
We all have our favorite food brands and for a number of reasons. Choosing them can be a ...
Read Now Innovative Ways to Build a Brand for Your New Restaurant
Opening a new business is always going to be a challenge but when you are opening a new ...
Read Now How to Succeed with a Visual Storytelling Campaign
When it comes to marketing, there is one particular facet of it that is leading the field today: ...
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How to Raise Your Check Average Using Menu Psychology
The mind is a complicated thing. The way people think and take in the world around them has ...
Read Now How to Market Your Local Business
Small and independent businesses are at the very heart of communities, and consumers are getting more turned on ...
Read Now Why Branding is Important to Your Marketing Strategy
Branding encompasses everything to do with the your overall customer experience. When defining a brand, you must take ...
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Why Infographics Are So Effective
From Faulkner to Yeats, history's greatest writers have proven the power of the pen. Even so, people are ...
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Does Your Brand Have a Soul?
The most successful brands have a purpose - an identity - a soul. We feel a powerful emotional ...
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Why Imagination Beats Knowledge Every Time
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” - Albert Einstein. We frequently ...
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3 Steps for Brand Name Success
Do you feel invisible? People look right past you? Can’t seem to make a lasting impression? Perhaps you ...
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7 Pieces of Powerful Brand Strategy [Infographic]
A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements ...
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4 Valuable Branding Tips and Tools For Small Business Success
Proper differentiation is one of the most critical challenges facing many businesses today. One of the worst mistakes ...
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10 Ways To Achieve Brand Leadership [Infographic]
Companies are always looking for ways that their brand can distinguish itself in a marketplace. We have created an ...
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The Power of Branding [Infographic]
Many people are confused about what branding is and why they need it to help grow their business. ...
Read Now May 2015 Designer Desktop Calendars
April showers have brought May flowers in the form a blue lupine desktop wallpaper background. Get inspired this ...
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Branding for an Emotional Connection [Infographic]
We recently read an great article on strategies for emotional branding, and decided to synthesize some of the ...
Read Now Restaurant Marketing Trends + Tips [Roundup]
10 Chef Blogs You Really Should be Reading (Slideshow) To be a great chef, your mind needs ...
Read Now How to Successfully Expand a New Brand Online
Online branding is one of the most popular and effective tools nowadays. With people living in a digital ...
Read Now How Effective Branding Can Impact Your Bottom Line
4 Tips to Get You Started Today Here are four ways effective branding can impact the bottom line ...
Read Now How to Strengthen You Brand Story with Professional Photographs
As human beings, and we are all fascinated by photographs. It’s not a surprise, we all carry cameras ...
Read Now Sensory Design: Annual Report Cover
What a lovely example of using the sense of touch to deepen the experience of this report annual ...
Read Now The Value of Pinterest for Business + Infographic
Many business owners are still not convinced about the value of social media, let alone one of the ...
Read Now Sensory Design: Annual Report Cover
What a lovely example of using the sense of touch to deepen the experience of this report annual report. ...
Read Now The Art of Logos
Logos surround us every day, but how often do you stop to understand the thought and intent that ...
Read Now The Brand Equation
I just read this wonderful post in America Express Open Forum by Denise Lee Yohn called The Brand ...
Read Now Branded Holiday Cards
2012 is upon us and before you throw away all those holiday cards, take a minute to learn ...
Read Now 16 Trending topics for branding + business in December
Here's how brands sell trust subconsciously: http://ow.ly/85yvO 5 tips to turn any event into a networking opportunity: http://ow.ly/7Y104 ...
Read Now Why Digital Marketing + Branding Go Hand-in-Hand
It's a digital world out there - smartphone usage increases everyday, tablet use has exploded, and integrated marketing ...
Read Now 12 Trending Topics for branding + business
1. 5 Big business growth strategies that are useful for small business: http://ow.ly/7K2oy 2. 3 Tips to conquer ...
Read Now 2 Major Branding Questions for Merging Companies
When two businesses merge, two major branding questions need to be answered: what will we be called and ...
Read Now 3 reasons why a tablet ordering system will ruin your restaurant
Introducing a tablet ordering system in a restaurant may seem like a perfect option – it could eliminate ...
Read Now 8 Trending topics for Restaurants in November
5 things restaurants need to do now to prepare for the holidays: http://www.businessinsider.com/five-things-you-need-to-do-right-now-to-capture-holiday-sales-2011-10 5 things restaurants need to ...
Read Now 3 tips to establish a brand voice
What is brand voice? It is the unique language, tone, and word choice a brand uses. Establishing a ...
Read Now 3 Airlines that branded the industry
There are few industries where the decisions of one company greatly affect every other company within the industry. ...
Read Now 3 Ways to Assign Value to a brand
1. Firm Level Branding Establishing a brand is a necessary part of creating a successful company. However, assigning ...
Read Now Getting a bigger slice of the feedback pie [INFOGRAPHIC]
If you’ve been in the restaurant industry for an extended period of time, you’ve likely heard of the ...
Read Now 19 Takeaways from "Brand your business like your favorite restaurant"
This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to ...
Read Now 5 social media guidelines for Restaurants
1. Be polite. No one wants to be the owner/manager/employee who lashes out at an unhappy guest. There ...
Read Now 7 Trending topics for Restaurants in October
What should your restaurant be blogging about? Here are 6 options: http://blog.swipelyworks.com/restaurant-marketing-ideas/6-things-your-restaurant-should-be-blogging-about Having trouble with Twitter etiquette? 5 ...
Read Now The Holy Trinity of Restaurant Social Media… and Yelp
Social media is essential in promoting businesses and engaging with customers and guests. At first glance, social media ...
Read Now Sensory Brand: The W Hotel
The W Hotel uses purple as a design element as a subtle gesture that adds to the guest ...
Read Now Where to promote your Skinny/Low-calorie Menus
Social Media: Restaurants are using skinny and low-calorie menus to attract more women and social media’s largest user ...
Read Now Seasonal Branding for the first day of fall
Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a ...
Read Now Test stores and limited time offerings
When adding new offerings to the menu, we suggest testing first. Some brands test by adding items in ...
Read Now The Skinny trend in menu items
Low-calorie drinks have been rising in popularity since 2008 when Bethenny Frankel debuted her “Skinnygirl Margarita” on her ...
Read Now Restaurants and Orange
It takes more than a culinary arts degree to ensure success for any restaurant. Marketing and business schools ...
Read Now 7 Trending Topics for restaurants
It’s 2011, and most restaurant websites need to catch up. Here is an in-depth article on why restaurant ...
Read Now Branded table tents
As we mentioned Wednesday, table tents must have the same look and feel as the rest of the ...
Read Now Table tent uses
The table is the point of purchase (POP) in most restaurants. This makes the table tent a valuable ...
Read Now Making the most of your Point of Purchase
No matter the type of business you operate, the point of purchase (POP) area is key to making ...
Read Now Blue Cocktails
Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s ...
Read Now Learn from Other Businesses Owners
Real stories from business owners, the lessons they’ve learned, the impact they’ve had, and how nailing down the details helped propel them along the way.
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