What makes your brand unique? What does your story tell your audience about your company? Are you nothing more than a logo or a tagline in the mind of your customer, or do you connect with them emotionally? The values your company stands for are just as important as the product or service you … [Read more...] about 3 Keys To Branding Success
Value of Branding: How Brand Awareness Generates ROI
When should your company focus on brand awareness? The answer is yesterday. It’s impossible to spark interest in your business, boost engagement, and power growth without first establishing your brand in the mind of the buyer. The real value of branding is Brand Awareness. It boosts your ROI when it … [Read more...] about Value of Branding: How Brand Awareness Generates ROI
How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 … [Read more...] about How to Reach Mobile Shoppers With Your Business
What Is Brand Strategy?
Your brand is so much more than just your name, logo, or slogan - it’s the entire experience you provide to your audience. Your brand strategy establishes what your company is all about. It’s the pledge you make to your customers, the values you hold dear, and the personality you project. Every … [Read more...] about What Is Brand Strategy?
3 Ways To Use Pinterest To Rank High In Search Engines
Think your business doesn’t need to be on Pinterest? Think again. Pinterest is one of the most popular social networking sites for good reason - it has great visual appeal, taking beautiful images to a whole new level. Not only can your business benefit from establishing a profile on the site, it’s … [Read more...] about 3 Ways To Use Pinterest To Rank High In Search Engines
How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your organization, they think of the products you produce and the services you offer. Plus, keep in mind that … [Read more...] about How To Successfully Establish Your Company Branding
How Do I Know If My Business Needs a Rebrand?
Your brand is so much more than just a logo or a slogan - it’s a promise and an expectation living inside the mind of your customer. Everything you do should be a reflection of the feelings you wish to generate when people experience your brand. If your business isn’t connecting with customers on a … [Read more...] about How Do I Know If My Business Needs a Rebrand?
Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly no way around not having an engaging site if you want to attract more customers to your business and increase your sales numbers. Here are a few tips and tricks for how you can instantly … [Read more...] about Ways to Instantly Improve Your Company Website
The Best Ways to Protect Your Intellectual Property Rights
Branding is a major part of business marketing and strategy. Your brand is what people recognize and relate to. Within this, your intellectual property or IP is what defines your company and makes it unique. It’s for this reason that companies spend a lot of money filing patents, copyrights and … [Read more...] about The Best Ways to Protect Your Intellectual Property Rights