The table is the point of purchase (POP) in most restaurants. This makes the table tent a valuable piece of advertising real estate. A table tent narrowly targets a restaurant’s market – the guest has walked through the door and is sitting at a table, prepared to spend money. From a restaurateur perspective, it can be difficult to decide how to use this marketing tool. We’ve outlined a few options for table tent usage.
- Food and drink promotions. Table tents are a great way to introduce or test new menu items without reprinting the entire menu. Many table tent options are designed to make changing out specific promotions easy and quick.
- Dessert. Put the idea of dessert in a guests mind right when they sit down, and keep the idea in front of them their entire meal. The guest is more likely to order a dessert if they are constantly reminded of the sweet treat a restaurant is promoting. This works especially well during slower times to entice guests to spend more when restaurants aren’t as focused on turning tables quickly. Need more information on spending per minute? Click here.
- Advertise events. Restaurants can also use table tents to communicate when happy hour times, lunch or late-night specials, or special events are happening throughout the week, month, or season.
- Great photography sells. If a brand frequently uses photography in advertising, email campaigns, and the menu, it is cost effective to use the same images in table tent materials, in addition to helping align the table tent design with your overall brand.
- Captive audiences. People look at table tents when they sit, after they have ordered or if they need something to keep them occupied. This is why drinks and dessert are great options for table tents – drinks are ordered throughout, and dessert is ordered at the very end.
- Guests have time to look at table tents, they can read copy, and refer back to it; such as a call to action to join your social media pages. Copy can be used to give more details, but needs to be used with caution in order to prevent overwhelming the guest.
Do you need help with table tent design? Contact us to get started!