109 seconds. That’s how long your average guest spends studying the menu. You have all of two minutes to assure them that they’ve chosen the right restaurant - so your menu design, item descriptions, and menu configuration had better be up to the task. Below are a few important details to consider … [Read more...] about Where to Start When Designing a Restaurant Menu
Innovative Ways to Build a Brand for Your New Restaurant
Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven’t built a loyal following yet, it can be more than a challenge. However, there are some things you can do right from the start to build brand so that … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant
How to Raise Your Check Average Using Menu Psychology
The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your checks should or could be higher, the problem may be not in your food or service, but rather with the … [Read more...] about How to Raise Your Check Average Using Menu Psychology
Restaurant Marketing Trends + Tips [Roundup]
10 Chef Blogs You Really Should be Reading (Slideshow) To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else's. For that reason, the skills that make someone a great chef – powers of observation, inquisitiveness, an eye for beauty – … [Read more...] about Restaurant Marketing Trends + Tips [Roundup]
3 reasons why a tablet ordering system will ruin your restaurant
Introducing a tablet ordering system in a restaurant may seem like a perfect option – it could eliminate communication errors between the guest and the kitchen, reduce time to pay at the end of meals, and give guests the opportunity to learn more about the food and history of the establishment. But … [Read more...] about 3 reasons why a tablet ordering system will ruin your restaurant
8 Trending topics for Restaurants in November
5 things restaurants need to do now to prepare for the holidays: http://www.businessinsider.com/five-things-you-need-to-do-right-now-to-capture-holiday-sales-2011-10 5 things restaurants need to consider before rebranding … [Read more...] about 8 Trending topics for Restaurants in November
Getting a bigger slice of the feedback pie [INFOGRAPHIC]
If you’ve been in the restaurant industry for an extended period of time, you’ve likely heard of the “secret” or “mystery” shopper. The shopper or shoppers come in and grade a restaurant on everything - from the host’s friendliness, to whether a manager stops by the table, to whether the server is … [Read more...] about Getting a bigger slice of the feedback pie [INFOGRAPHIC]
19 Takeaways from "Brand your business like your favorite restaurant"
This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists included Kate Unger, Senior Vice President of Marketing for Kahala, a franchising company (owners of Cold … [Read more...] about 19 Takeaways from "Brand your business like your favorite restaurant"
5 social media guidelines for Restaurants
1. Be polite. No one wants to be the owner/manager/employee who lashes out at an unhappy guest. There are countless examples of letting anger take hold, but the results are always the same: it’s embarrassing, gets bad PR, and can ruin your brand image. The best thing to do when someone has a … [Read more...] about 5 social media guidelines for Restaurants