Many people know I have a soft spot for animals. But far fewer people know that soft spot came from my mother. Growing up, whenever there was a lost dog, stray cat, or wounded wild animal in the … [Read more...] about Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
Miss Details is honored to collaborate with visionary local entrepreneurs. We're proud to present the latest installment in our Client Feature series, which showcases these remarkable leaders. In … [Read more...] about How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
DIY Brand Clarity Exercise [Brand Hack]
DIY Brand Clarity Exercise (Time: 15-30 Minutes) Two steps to a new brand perspective When I was a young girl, I had a wonderful art teacher who taught me a lesson I've never forgotten. We were … [Read more...] about DIY Brand Clarity Exercise [Brand Hack]
How to Roll Out a Rebrand or Brand Refresh [Free Checklist]
When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or services it offers-we refer to it as a brand refresh or rebrand, depending on the extent of … [Read more...] about How to Roll Out a Rebrand or Brand Refresh [Free Checklist]
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
As a branding and marketing expert, so much of my work is a balancing act between the right brain and the left brain. When you look at a map of the brain, it turns out there's a pretty neat division … [Read more...] about It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
How to Create a Marketing Strategy for Your Restaurant
It's more important than ever for your restaurant to develop a successful marketing strategy. Unfortunately, with thousands of choices for restaurants in big cities, word-of-mouth just isn't enough … [Read more...] about How to Create a Marketing Strategy for Your Restaurant
7 Ways to Make the Most of Your Marketing Budget in the New Year
Planning your marketing budget for the new year is never easy, especially as a small business owner or entrepreneur. You want to set goals that are ambitious enough to move the needle forward, but … [Read more...] about 7 Ways to Make the Most of Your Marketing Budget in the New Year
4 Ways to Evaluate Your Marketing at the Year’s End
The end of another year is fast approaching. For most, that means holiday shopping, parties, and some reflection on the events of Earth's most recent trip around the sun. For business owners like you, … [Read more...] about 4 Ways to Evaluate Your Marketing at the Year’s End
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes methods that tap deep into the human subconscious-and few tools accomplish this better than the … [Read more...] about How to Implement Your Brand Archetype Into Your Marketing