It's no secret that emotion is a powerful resource in your branding toolbox. Although some practical-minded business owners reject emotional marketing, doing so ultimately does both their business and … [Read more...] about The Design Secret to Connecting Emotionally With Your Audience
What’s the Difference Between Branding and Marketing?
On the surface, it seems like Miss Details is all about branding. So when we start talking about marketing, some of our clients get confused. "Wait a minute-I thought you only did branding, not … [Read more...] about What’s the Difference Between Branding and Marketing?
4 Ways to Measure the Profitability of Your Brand
How much is your brand worth? It's a question you've probably gotten plenty of times, both from others and yourself. There are plenty of reasons you might want to know how profitable your brand is-the … [Read more...] about 4 Ways to Measure the Profitability of Your Brand
Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
It seems like everywhere you look today you see "Now Hiring" signs. Making your company stand out is all about branding-not just to make sales, but to recruit the best new hires for your … [Read more...] about Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
Implementing Core Values In Your Branding
It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team building exercise-they're public assets that allow consumers to choose to give their … [Read more...] about Implementing Core Values In Your Branding
How to Determine Your Brand’s Core Values
To build a successful brand, you need more than a great business idea. You need a strong foundation that will guide your most crucial business decisions while allowing you to attract your ideal … [Read more...] about How to Determine Your Brand’s Core Values
How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values
Miss Details takes pride in supporting local businesses to better carry out their remarkable missions through strategic branding. This article is the latest in our Client Features series, which shines … [Read more...] about How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values
Building a Valuable Brand with Brand Positioning
Brand positioning, also called positioning strategy, is the process of identifying and carving out a marketing niche so your customers will associate your brand with something specific, desirable, and … [Read more...] about Building a Valuable Brand with Brand Positioning
How to Make Your Brand Connect Emotionally
Human beings have a remarkable capacity for emotion. Our ability to process and experience such a wide range of feelings is part of what sets us apart from other species. It's no wonder that … [Read more...] about How to Make Your Brand Connect Emotionally