To build a successful brand, you need more than a great business idea. You need a strong foundation that will guide your most crucial business decisions while allowing you to attract your ideal … [Read more...] about How to Determine Your Brand’s Core Values
How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values
Miss Details takes pride in supporting local businesses to better carry out their remarkable missions through strategic branding. This article is the latest in our Client Features series, which shines … [Read more...] about How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values
Building a Valuable Brand with Brand Positioning
Brand positioning, also called positioning strategy, is the process of identifying and carving out a marketing niche so your customers will associate your brand with something specific, desirable, and … [Read more...] about Building a Valuable Brand with Brand Positioning
How to Make Your Brand Connect Emotionally
Human beings have a remarkable capacity for emotion. Our ability to process and experience such a wide range of feelings is part of what sets us apart from other species. It's no wonder that … [Read more...] about How to Make Your Brand Connect Emotionally
9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
A successful brand can be many different things, but there's one thing it definitely can't be: replaceable. Commoditization is every brand owner's worst nightmare-after all, if your audience can't … [Read more...] about 9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
Deep Dive Series:
Building Your Brand for the Long Run
A fully developed, perfectly executed brand concept is a beautiful thing to witness.
Like a stately brick townhouse framed by ivy, or a charming suburban split-level with a beautiful garden, … [Read more...] about Deep Dive Series:
Building Your Brand for the Long Run
How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth
Miss Details is proud to work with a variety of unique brands headed by brilliant entrepreneurs. To further support our communities, we periodically showcase some of these business owners whose … [Read more...] about How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth
Deep Dive Series:
How to Revisit + Revise Your Brand
Welcome back to our Deep Dive series on building a brand from the ground up. If you haven't read our earlier pieces in this series, I recommend going back to the beginning and starting from there! If … [Read more...] about Deep Dive Series:
How to Revisit + Revise Your Brand
Deep Dive Series:
Brand Building, From Planning to Practice
Welcome back to the Deep Dive Series on brand building. Hopefully you've already read our introduction to this five-part series as well as the second installment, which covers the initial groundwork … [Read more...] about Deep Dive Series:
Brand Building, From Planning to Practice