Your brand represents the emotional connection your customers have with your business, product, or service. While you have control over the visual and verbal expressions of your brand, if you lack a brand strategy you can easily lose focus. Regularly conducting brand audits will allow you to track … [Read more...] about How to Audit Your Brand
Difference Between a Rebrand and a Brand Refresh
Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your brand. However, the extent to which you change, and the steps you take to bring those changes to fruition, are entirely up to you. When you’re ready for a brand update, you … [Read more...] about Difference Between a Rebrand and a Brand Refresh
5 Steps You Need To Take When Merging Two Brands
Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the right people, plans, investments, measurement, and commitment. Here are five steps to a successful brand merger: 1. Communicate about the merger. Your people are your … [Read more...] about 5 Steps You Need To Take When Merging Two Brands
Taking Your Handyman Business Online
As a small independent business, you will be interested in growth, and the only way you can achieve growth is by taking your business online. If you take a look at some of the big companies around the world, they all have one thing in common: a great website. Combine a website with a social media … [Read more...] about Taking Your Handyman Business Online
Tips on How to Use Stock Photos on Social Media
It takes less than one second to make a judgment about person or company when viewing their Instagram feed. Sad but true and unless your are a designer or photographer it's hard to have perfectly styled photos ready and waiting for use when needed. In the article, 7 Ways to Use Stock Photos on … [Read more...] about Tips on How to Use Stock Photos on Social Media
Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best brands are a synthesis of sound strategy (left brain) and unique creativity (right brain). That’s why … [Read more...] about Design Is Meaningless Without Strategic Direction
Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace; it’s how you tell your story to the world. Creating a valuable brand depends on your ability to … [Read more...] about Why Branding Matters
How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise you’ve made to your customers - the tangible benefit that makes your product or service desirable and unique. What sets your business apart in a crowded marketplace? Does your culture reflect that … [Read more...] about How to Build Your Company’s Culture Around Your Brand
How Branding is Related to Culture
Your brand is so much more than just what your customers see on a label. It conveys those qualities that really distinguish you from your competition - your unique values and characteristics. While it’s easy to focus primarily on advertising, promotions, and customer relations when developing your … [Read more...] about How Branding is Related to Culture