What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was created … [Read more...] about Creative QR codes
Brand Sense
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how … [Read more...] about Brand Sense
A Great Example of Re-Branding: Apple Inc.
Coke vs. Pepsi
Restaurant’s brands are greatly influenced by front of house staff
What is sensory design?
Can your logo evoke emotion?
We are constantly surrounded by extreme emotions - from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on … [Read more...] about Can your logo evoke emotion?
Stimulating take on Typography.
Beauty is it's own excuse for being.... so very true. This fun video is not only visually stimulating but really uses all five senses. Handcrafted with love by BYU design students and faculty, for the … [Read more...] about Stimulating take on Typography.
Branding Your Business
WHO? You. Everyone! All businesses big and small need a brand. WHAT? A brand sets you apart from everyone else in the world. WHERE? Your brand will be seen all over! On business cards, letterhead, … [Read more...] about Branding Your Business