Beauty is it's own excuse for being.... so very true. This fun video is not only visually stimulating but really uses all five senses. Handcrafted with love by BYU design students and faculty, for the … [Read more...] about Stimulating take on Typography.
Branding Your Business
WHO? You. Everyone! All businesses big and small need a brand. WHAT? A brand sets you apart from everyone else in the world. WHERE? Your brand will be seen all over! On business cards, letterhead, … [Read more...] about Branding Your Business
Survey: Kids and Branding
I've been reading some articles about branding to kids. Really, the articles are talking about how companies are developing ways to target younger and younger children. I haven't had any clients … [Read more...] about Survey: Kids and Branding
To Outsource or Not to Outsource?
The mere thought of hiring people can cause business owners to sweat. It costs money, time, and businesses screw it up all the time; costing even more money. Why is this? Well, because hiring people … [Read more...] about To Outsource or Not to Outsource?
What Does Your Business Card Say Behind Your Back?
The most basic function of a business card is to pass on your information. But your card might be telling potential customers something else. Make sure you create the memory you want. Think about … [Read more...] about What Does Your Business Card Say Behind Your Back?
Red Sox Update Their Logo
I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can't talk the talk, the Red Sox … [Read more...] about Red Sox Update Their Logo
Personal Branding
In today’s economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network … [Read more...] about Personal Branding
Evoking a Feeling with a Logo
Another great article from Business week, by David Kiley How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill to the brand Brown is certainly a color … [Read more...] about Evoking a Feeling with a Logo