WHO? You. Everyone! All businesses big and small need a brand. WHAT? A brand sets you apart from everyone else in the world. WHERE? Your brand will be seen all over! On business cards, letterhead, … [Read more...] about Branding Your Business
I've been reading some articles about branding to kids. Really, the articles are talking about how companies are developing ways to target younger and younger children. I haven't had any clients … [Read more...] about Survey: Kids and Branding
The mere thought of hiring people can cause business owners to sweat. It costs money, time, and businesses screw it up all the time; costing even more money. Why is this? Well, because hiring people … [Read more...] about To Outsource or Not to Outsource?
The most basic function of a business card is to pass on your information. But your card might be telling potential customers something else. Make sure you create the memory you want. Think about … [Read more...] about What Does Your Business Card Say Behind Your Back?
I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can't talk the talk, the Red Sox … [Read more...] about Red Sox Update Their Logo
In today’s economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network … [Read more...] about Personal Branding
Another great article from Business week, by David Kiley How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill to the brand Brown is certainly a color … [Read more...] about Evoking a Feeling with a Logo