A PR crisis doesn't just test your communications team. It tests your identity. While we're not a public relations firm, we regularly see PR agencies turn back to one critical resource when navigating … [Read more...] about How Brand Strategy Guides an Effective PR Crisis Response
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes methods that tap deep into the human subconscious-and few tools accomplish this better than the … [Read more...] about How to Implement Your Brand Archetype Into Your Marketing
Identifying Your Brand’s Archetype
As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality exist, from Meyers-Briggs to the Enneagram to the zodiac. One of the most famous of these … [Read more...] about Identifying Your Brand’s Archetype
Implementing Core Values In Your Branding
It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team building exercise-they're public assets that allow consumers to choose to give their … [Read more...] about Implementing Core Values In Your Branding
9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
A successful brand can be many different things, but there's one thing it definitely can't be: replaceable. Commoditization is every brand owner's worst nightmare-after all, if your audience can't … [Read more...] about 9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
Your logo isn't merely a combination of fonts, shapes, and colors. It is the identity of your brand and the face of your business. Here are ten reasons why you should pay more than $1,500 for … [Read more...] about How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
Why Infographics Are So Effective
From Faulkner to Yeats, history's greatest writers have proven the power of the pen. Even so, people are visual creatures - attracted to content with great color schemes and high-impact graphics. … [Read more...] about Why Infographics Are So Effective
7 Pieces of Powerful Brand Strategy [Infographic]
A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus. In … [Read more...] about 7 Pieces of Powerful Brand Strategy [Infographic]
10 Ways To Achieve Brand Leadership [Infographic]
Companies are always looking for ways that their brand can distinguish itself in a marketplace. We have created an informative infographic with a quick listing of ways for your brand to … [Read more...] about 10 Ways To Achieve Brand Leadership [Infographic]