From Faulkner to Yeats, history’s greatest writers have proven the power of the pen. Even so, people are visual creatures – attracted to content with great color schemes and high-impact graphics. Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.
Here are several ways you can use infographics to connect with your audience:
Simplify A Concept.
Informing people about your brand, products, or services using blocks of plain text lacks the impact of a visually appealing infographic. They combine text and graphics into a powerful communication tool – delivering a large amount of information in a format that’s simple, clean, and concise. PishPoshBaby produced a timeline infographic for parents-to-be that is well-organized and visually simple. Keeping Track of Baby Habits provides useful information in a graphically appealing, consistent format that is very easy for new parents to read and follow.