A merger may happen on paper in a matter of months. Bringing two brands together in the minds of customers and employees can take much longer. Each organization comes into a merger with its own … [Read more...] about The Post-Merger Identity Crisis: How to Rebuild a Brand Customers and Employees Trust
Beyond the Logo: How Every Customer Interaction Shapes Brand Perception
Your brand starts speaking long before a customer sees an ad or even realizes they're interacting with your marketing. Brand perception is built through every interaction someone has with your … [Read more...] about Beyond the Logo: How Every Customer Interaction Shapes Brand Perception
What Unclear Brand Strategy Costs Multi-Location Restaurants and Retailers
Retailers and restaurants adding locations without a defined brand strategy pay for the ambiguity in every downstream decision. Design teams produce concepts without constraints. Construction teams … [Read more...] about What Unclear Brand Strategy Costs Multi-Location Restaurants and Retailers
How Brand Strategy Guides an Effective PR Crisis Response
A PR crisis doesn't just test your communications team. It tests your identity. While we're not a public relations firm, we regularly see PR agencies turn back to one critical resource when navigating … [Read more...] about How Brand Strategy Guides an Effective PR Crisis Response
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes methods that tap deep into the human subconscious-and few tools accomplish this better than the … [Read more...] about How to Implement Your Brand Archetype Into Your Marketing
Identifying Your Brand’s Archetype
As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality exist, from Meyers-Briggs to the Enneagram to the zodiac. One of the most famous of these … [Read more...] about Identifying Your Brand’s Archetype
Implementing Core Values In Your Branding
It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team building exercise-they're public assets that allow consumers to choose to give their … [Read more...] about Implementing Core Values In Your Branding
9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
A successful brand can be many different things, but there's one thing it definitely can't be: replaceable. Commoditization is every brand owner's worst nightmare-after all, if your audience can't … [Read more...] about 9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]
How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
Your logo isn't merely a combination of fonts, shapes, and colors. It is the identity of your brand and the face of your business. Here are ten reasons why you should pay more than $1,500 for … [Read more...] about How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]