From Faulkner to Yeats, history’s greatest writers have proven the power of the pen. Even so, people are visual creatures - attracted to content with great color schemes and high-impact graphics. Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.
Here are several ways you can use infographics to connect with your audience:
Simplify A Concept.
Informing people about your brand, products, or services using blocks of plain text lacks the impact of a visually appealing infographic. They combine text and graphics into a powerful communication tool - delivering a large amount of information in a format that’s simple, clean, and concise. PishPoshBaby produced a timeline infographic for parents-to-be that is well-organized and visually simple. Keeping Track of Baby Habitsprovides useful information in a graphically appealing, consistent format that is very easy for new parents to read and follow.
Tell A Story.
Infographics are particularly useful for telling a story that emphasizes cause and effect relationships. While statistics and numbers can quickly overwhelm an audience, presenting them in an infographic makes data more user-friendly, and positions you as an expert in your field. Don’t forget to cite your data sources with relevant links. Endicia tells the story of package theft while presenting statistics in a compelling fashion. How To Protect Yourself from Package Pillagers provides a highly readable, fluid narrative that’s easy to understand.
Make It Beautiful.
Background colors should complement the illustrations and fonts you choose. Design your infographic to fit on the page, so it can be viewed along with the articles you publish. It’s okay if visitors need to click on the image to see a high resolution version, but they should be able to view the entire graphic along with your article, to better understand its relevance. Best Hospitality Degrees has provided a helpful resource for travelers to plan their next adventure. This Travel Hacks infographic makes use of a great color palette and fun graphics to guide the reader through the trip-planning process.
Infographics are a creative way to convey information quickly and clearly, boost brand awareness, and reach out to target audiences. When used to provide useful information, they have the potential to go viral - prompting others to share your work on social media. Infographics are a powerful tool for increasing engagement, informing your readership, and converting website visitors into customers.
Want to see an infographic on why infographics are so darn effective?
Here are some creative trends in infographic design.