Your brand is the mental image people typically conjure up when they hear the name of your company or see your logo. It is expressed in both the voice and the tone of the content you create, and is evidenced through all of the work that you produce. Two of the most effective ways to build brand … [Read more...] about Brand Style Guide vs Brand Standards
The Ingredients For a Profitable Restaurant Menu
When calculating your restaurant's meal expenses, you should consider both overhead and the cost of the food on the plate. Determining optimal pricing of your menu items is an essential component of your profitability, and here are the steps you should follow: Create an ingredient list for … [Read more...] about The Ingredients For a Profitable Restaurant Menu
Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best brands are a synthesis of sound strategy (left brain) and unique creativity (right brain). That’s why … [Read more...] about Design Is Meaningless Without Strategic Direction
Where to Start When Designing a Restaurant Menu
109 seconds. That's how long your average guest spends studying the menu. You have all of two minutes to assure them that they've chosen the right restaurant - so your menu design, item descriptions, and menu configuration had better be up to the task. Below are a few important details to consider … [Read more...] about Where to Start When Designing a Restaurant Menu
How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 … [Read more...] about How to Reach Mobile Shoppers With Your Business
How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your organization, they think of the products you produce and the services you offer. Plus, keep in mind that … [Read more...] about How To Successfully Establish Your Company Branding
Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly no way around not having an engaging site if you want to attract more customers to your business and increase your sales numbers. Here are a few tips and tricks for how you can instantly … [Read more...] about Ways to Instantly Improve Your Company Website
How to Raise Your Check Average Using Menu Psychology
The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your checks should or could be higher, the problem may be not in your food or service, but rather with the … [Read more...] about How to Raise Your Check Average Using Menu Psychology
Why Infographics Are So Effective
From Faulkner to Yeats, history’s greatest writers have proven the power of the pen. Even so, people are visual creatures - attracted to content with great color schemes and high-impact graphics. Infographics are effective because they combine the written word with visual elements to pack big ideas … [Read more...] about Why Infographics Are So Effective