When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or services it offers-we refer to it as a brand refresh or rebrand, depending on the extent of … [Read more...] about How to Roll Out a Rebrand or Brand Refresh [Free Checklist]
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes methods that tap deep into the human subconscious-and few tools accomplish this better than the … [Read more...] about How to Implement Your Brand Archetype Into Your Marketing
Identifying Your Brand’s Archetype
As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality exist, from Meyers-Briggs to the Enneagram to the zodiac. One of the most famous of these … [Read more...] about Identifying Your Brand’s Archetype
How to Optimize Your Brand on LinkedIn
We're continuing our Deep Dive series on optimizing your brand across social media platforms, and today we turn our eye to LinkedIn. (Be sure to check out our tips on optimizing your brand on Facebook … [Read more...] about How to Optimize Your Brand on LinkedIn
Free Halloween Social Media Posts
We love October! And Halloween brings magic and fun. We have collected a few of our favorite Halloween quotes and created some beautiful social media posts for you to use wherever you would … [Read more...] about Free Halloween Social Media Posts
How to Optimize Your Brand on Instagram
Welcome back to our Deep Dive series on optimizing your brand across social media platforms. Today we turn our attention to Instagram. Cracking the Instagram Algorithm At first … [Read more...] about How to Optimize Your Brand on Instagram
The Design Secret to Connecting Emotionally With Your Audience
It's no secret that emotion is a powerful resource in your branding toolbox. Although some practical-minded business owners reject emotional marketing, doing so ultimately does both their business and … [Read more...] about The Design Secret to Connecting Emotionally With Your Audience
How to Optimize Your Brand on Facebook
Social media is a powerful tool for brands. But with so many different platforms (and constantly changing algorithms) to keep track of, how can you make sure you're putting your brand's best foot … [Read more...] about How to Optimize Your Brand on Facebook
What’s the Difference Between Branding and Marketing?
On the surface, it seems like Miss Details is all about branding. So when we start talking about marketing, some of our clients get confused. "Wait a minute-I thought you only did branding, not … [Read more...] about What’s the Difference Between Branding and Marketing?