Your logo is the anchor of your brand's visual identity. When crafted well, it fully captures your brand's essence and has the power to make a showstopping first impression, increase your visibility, … [Read more...] about Find the Right Logo Design Option for Your Business
4 Best Practices for Using and Maintaining Your Brand Handbook
Your brand handbook is an invaluable resource for establishing consistency, informing designers, and making strategic decisions that impact the growth and success of your business. But just because … [Read more...] about 4 Best Practices for Using and Maintaining Your Brand Handbook
How to Translate Your Brand Experience Into a Web Design
The most powerful brands are more than just businesses. They're experiences that are recreated in every incarnation of the brand, whether physical or digital. Take Apple-one of the strongest brands … [Read more...] about How to Translate Your Brand Experience Into a Web Design
6 Ways to Showcase Your Brand Values Across Your Marketing (with Examples)
Core values are a crucial part of your brand. Not only do they guide your most important business decisions, but they also help you attract your ideal audience (and top candidates) when you take the … [Read more...] about 6 Ways to Showcase Your Brand Values Across Your Marketing (with Examples)
How to Know if Your Branding is Working
The beginning of a new year or new quarter is the perfect time for entrepreneurs to reflect on the growth of their businesses-to evaluate their work, and to use that information to develop a strategy … [Read more...] about How to Know if Your Branding is Working
Your 8-Step Process for How to Build a Brand (Beyond Just a Logo)
Building a brand is not the same as starting a company. Your company is the establishment that conducts business, whereas your brand is the identity behind your business. Without branding, your … [Read more...] about Your 8-Step Process for How to Build a Brand (Beyond Just a Logo)
Sensory Branding: The Secret to Amplifying Your Brand Personality
Just like you and me, your brand has a personality of its own-a unique identity made up of characteristics, values, beliefs, and goals that show your audience what your brand is all about. It's what … [Read more...] about Sensory Branding: The Secret to Amplifying Your Brand Personality
9-Step Brand Audit Checklist: Your Tool to Level Up Your First Impression
You've put time, energy, and money into your brand. And after all that effort, it can be tempting to move onto the next task. But if you want to make a lasting mark on your audience, it's worth … [Read more...] about 9-Step Brand Audit Checklist: Your Tool to Level Up Your First Impression
How to Roll Out a Rebrand or Brand Refresh [With Checklist]
When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or services it offers-we refer to it as a brand refresh or rebrand, depending on the extent of … [Read more...] about How to Roll Out a Rebrand or Brand Refresh [With Checklist]