If you've successfully built a brand, you know firsthand it's no small feat. From its initial positioning and strategy to the creation of all its print and digital assets, it takes hard work to … [Read more...] about Training Your Team to Stay On-Brand: The Key to Successful Brand Management
How to Design a Branded Customer Experience That Deepens Connections and Drives Loyalty
In a world that prioritizes ease and speed through AI and other technologies, it's easier than ever for brands to fade into a sea of sameness. To build a truly memorable brand, it's more important … [Read more...] about How to Design a Branded Customer Experience That Deepens Connections and Drives Loyalty
How to Build Your Business Brand with an Empowered Workforce
In every business, it is the people on your team who play a key role in delivering success and achieving corporate goals. Without talented, motivated, and engaged staff, a company may be at risk of … [Read more...] about How to Build Your Business Brand with an Empowered Workforce
Following the Science: Why a Commitment to Data is a Miss Details Core Value
If we had to sum up the driving force behind all of humanity's greatest achievements within a single-word question, it would be, Why? The human instinct to question the reasons, the causes, and the … [Read more...] about Following the Science: Why a Commitment to Data is a Miss Details Core Value
Making an Impression: Why Memory is a Core Value for Miss Details
I believe that as humans, memories are some of our most precious and fascinating resources. Our memories allow us to revisit happy times, to learn from our past mistakes, and to pass on our life … [Read more...] about Making an Impression: Why Memory is a Core Value for Miss Details
Details Matter: Why it’s a Core Value at Miss Details
If there's one place where details matter, it's a wedding. I'm willing to bet that the best weddings you've attended are the ones that featured amazing details. Whether it's a subversion of … [Read more...] about Details Matter: Why it’s a Core Value at Miss Details
Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
Many people know I have a soft spot for animals. But far fewer people know that soft spot came from my mother. Growing up, whenever there was a lost dog, stray cat, or wounded wild animal in the … [Read more...] about Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
As a branding and marketing expert, so much of my work is a balancing act between the right brain and the left brain. When you look at a map of the brain, it turns out there's a pretty neat … [Read more...] about It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
It seems like everywhere you look today you see "Now Hiring" signs. Making your company stand out is all about branding-not just to make sales, but to recruit the best new hires for your … [Read more...] about Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees