I believe that as humans, memories are some of our most precious and fascinating resources. Our memories allow us to revisit happy times, to learn from our past mistakes, and to pass on our life … [Read more...] about Making an Impression: Why Memory is a Core Value for Miss Details
Details Matter: Why it’s a Core Value at Miss Details
If there's one place where details matter, it's a wedding. I'm willing to bet that the best weddings you've attended are the ones that featured amazing details. Whether it's a subversion of … [Read more...] about Details Matter: Why it’s a Core Value at Miss Details
Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
Many people know I have a soft spot for animals. But far fewer people know that soft spot came from my mother. Growing up, whenever there was a lost dog, stray cat, or wounded wild animal in the … [Read more...] about Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
As a branding and marketing expert, so much of my work is a balancing act between the right brain and the left brain. When you look at a map of the brain, it turns out there's a pretty neat division … [Read more...] about It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
It seems like everywhere you look today you see "Now Hiring" signs. Making your company stand out is all about branding-not just to make sales, but to recruit the best new hires for your … [Read more...] about Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
Implementing Core Values In Your Branding
It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team building exercise-they're public assets that allow consumers to choose to give their … [Read more...] about Implementing Core Values In Your Branding
How to Determine Your Brand’s Core Values
To build a successful brand, you need more than a great business idea. You need a strong foundation that will guide your most crucial business decisions while allowing you to attract your ideal … [Read more...] about How to Determine Your Brand’s Core Values
Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the … [Read more...] about Why Branding Matters
How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise you’ve made to your customers - the tangible benefit that makes your product or service desirable and … [Read more...] about How to Build Your Company’s Culture Around Your Brand