In every business, it is the people on your team who play a key role in delivering success and achieving corporate goals. Without talented, motivated, and engaged staff, a company may be at risk of developing toxic work cultures that can impact the overall perception of the company and its wider brand.
It is easy to quickly find information on what it is like to work for various companies and how their brand values translate into working cultures. A few minutes spent on sites such as Glassdoor can reveal what employees feel about working for the organization, and this has the power to influence consumer and client perceptions in the same way that traditional forms of marketing have on brand perception.
An empowered and engaged workforce can be a key driver for building a successful brand image. Below are strategies that can help to cultivate these positive business attributes.
Adopt agile working methods
There is an increasing body of evidence supporting the notion that agile working methods have a positive effect on company culture whilst improving the brand image of the firm. This method of working can drive a customer-focused mentality and help teams to collaborate more effectively, which, in turn, can lead to a more productive and engaged staff.
Agile methodologies can help to drive success in the workplace, which can lead to improved profitability whilst supporting the long-term growth of the organization.
To roll out company-wide agile transformations it is important to train your team with Scaled Agile certification programs. This will support the mass adoption of agile working methods in the workplace, which can lead to significant gains in profitability, productivity, and team communication. Having highly trained staff in this field helps to ensure that the rollout will be a success and will be adopted by all teams with a minimum of friction and disruption.
Encourage staff to post on social media
Consumers are increasingly identifying with brands that are more authentic and human. Therefore, employees should be actively encouraged and empowered to post about their working lives (hopefully all positive) on their social media channels.
This practice can improve brand health and awareness amongst a wider audience. Posting authentic and interesting information on your team’s social media channels can dramatically improve the reach of the company’s brand and may allow people who are not familiar with the organization to learn more about its values, missions, and goals.
A positive social media post can reinforce perceptions that the company is a great place to work or has meaningful goals that seek to improve the wider community. Remember that the millennial generation are extremely social media savvy and are beginning to represent the majority of the workforce. These team members will need little in the way of social media training and are likely to have innate knowledge of how to make memorable social media posts.