Miss Details Blog

Building a successful brand is paramount to business growth. We balance marketing and branding expertise with the realities of what business owners need. Read on for actionable insights to move your business forward.

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6 Ways to Determine What Your Audience Wants

Knowing your audience is essential to creating an effective marketing strategy. Genuine understanding is the foundation for strong ...

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Creating a Rebranding Timeline for Maximum Results

No matter how effective your strategy is, it won't bring the intended results if you fail to execute ...

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How to Use AI to Generate Branded Content

As AI becomes more ubiquitous, one of its most frequent uses revolves around visual imagery. From image generation ...

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8 Steps to Delegation: An Entrepreneur’s Guide [Free Delegation Decision Flowchart]

When entrepreneurs first launch their businesses, they're required to wear dozens of hats. From sales to marketing to ...

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Training Your Team to Stay On-Brand: The Key to Successful Brand Management

If you've successfully built a brand, you know firsthand it's no small feat. From its initial positioning and ...

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How to Design a Branded Customer Experience That Deepens Connections and Drives Loyalty

In a world that prioritizes ease and speed through AI and other technologies, it's easier than ever for ...

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When You Need a Brand Refresh or Rebrand [Free Brand Update Flowchart]

When you look at the brands that have withstood the test of time, one common denominator stands out: ...

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Brand Organization: The Importance of Documenting, Standardizing, and Cleaning Up Your Brand

Organizing your brand presents a challenge to many entrepreneurs. When you're used to wearing all the hats in ...

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5 Reasons to Outsource Your Brand Design [Free Delegation Decision Flowchart]

It's no secret that many entrepreneurs struggle to delegate or outsource, but at some point it becomes inevitable-there's ...

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Find the Right Logo Design Option for Your Business

Your logo is the anchor of your brand's visual identity. When crafted well, it fully captures your brand's ...

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Following the Science: Why a Commitment to Data is a Miss Details Core Value

If we had to sum up the driving force behind all of humanity's greatest achievements within a single-word ...

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4 Best Practices for Using and Maintaining Your Brand Handbook

Your brand handbook is an invaluable resource for establishing consistency, informing designers, and making strategic decisions that impact ...

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How to Translate Your Brand Experience Into a Web Design

The most powerful brands are more than just businesses. They're experiences that are recreated in every incarnation of ...

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6 Ways to Showcase Your Brand Values Across Your Marketing (with Examples)

Core values are a crucial part of your brand. Not only do they guide your most important business ...

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How to Know if Your Branding is Working

The beginning of a new year or new quarter is the perfect time for entrepreneurs to reflect on ...

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5 Tips to Create Sub-Brands for Courses, Podcasts & More

Branding is a powerful tool. It helps you build meaningful connections with your audience, drives company culture and ...

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Your 8-Step Process for How to Build a Brand (Beyond Just a Logo)

Building a brand is not the same as starting a company. Your company is the establishment that conducts ...

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Sensory Branding: The Secret to Amplifying Your Brand Personality

Just like you and me, your brand has a personality of its own-a unique identity made up of ...

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Making an Impression: Why Memory is a Core Value for Miss Details

I believe that as humans, memories are some of our most precious and fascinating resources. Our memories allow ...

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Details Matter: Why it’s a Core Value at Miss Details

If there's one place where details matter, it's a wedding. I'm willing to bet that the best weddings ...

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9-Step Brand Audit Checklist: Your Tool to Level Up Your First Impression

You've put time, energy, and money into your brand. And after all that effort, it can be tempting ...

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How to Increase Brand Awareness Through Email Marketing

Email marketing continues to be the most reliable way to reach your audience and convert customers, and for ...

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Generosity of Spirit: Why Giving Back is a Core Value at Miss Details

Many people know I have a soft spot for animals. But far fewer people know that soft spot ...

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How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance

Miss Details is honored to collaborate with visionary local entrepreneurs. We're proud to present the latest installment in ...

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DIY Brand Clarity Exercise [Brand Hack]

DIY Brand Clarity Exercise (Time: 15-30 Minutes) Two steps to a new brand perspective When I was a ...

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How to Roll Out a Rebrand or Brand Refresh [With Checklist]

When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or ...

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It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value

As a branding and marketing expert, so much of my work is a balancing act between the right ...

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How B2B Brands Can Benefit from Influencer Marketing

The B2B world thrives on building professional networks. The power of who you know and who they know ...

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How to Create a Marketing Strategy for Your Restaurant

It's more important than ever for your restaurant to develop a successful marketing strategy. Unfortunately, with thousands of ...

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7 Ways to Make the Most of Your Marketing Budget in the New Year

Planning your marketing budget for the new year is never easy, especially as a small business owner or ...

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4 Ways to Evaluate Your Marketing at the Year’s End

The end of another year is fast approaching. For most, that means holiday shopping, parties, and some reflection ...

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How to Implement Your Brand Archetype Into Your Marketing

When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes ...

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Identifying Your Brand’s Archetype

As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality ...

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How to Optimize Your Brand on LinkedIn

We're continuing our Deep Dive series on optimizing your brand across social media platforms, and today we turn ...

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Free Halloween Social Media Posts

We love October! And Halloween brings magic and fun. We have collected a few of our favorite Halloween ...

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How to Optimize Your Brand on Instagram

Welcome back to our Deep Dive series on optimizing your brand across social media platforms. Today we turn ...

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The Design Secret to Connecting Emotionally With Your Audience

It's no secret that emotion is a powerful resource in your branding toolbox. Although some practical-minded business owners ...

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How to Optimize Your Brand on Facebook

Social media is a powerful tool for brands. But with so many different platforms (and constantly changing algorithms) ...

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What’s the Difference Between Branding and Marketing?

On the surface, it seems like Miss Details is all about branding. So when we start talking about ...

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4 Ways to Measure the Profitability of Your Brand

How much is your brand worth? It's a question you've probably gotten plenty of times, both from others ...

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Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees

It seems like everywhere you look today you see "Now Hiring" signs. Making your company stand out is ...

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Implementing Core Values In Your Branding

It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team ...

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How to Determine Your Brand’s Core Values

To build a successful brand, you need more than a great business idea. You need a strong foundation ...

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healthcare branding and design front line

How Front Line Mobile Health Triangulated Better Branding Through Data, Design, & Community Values

Miss Details takes pride in supporting local businesses to better carry out their remarkable missions through strategic branding. ...

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Building a Valuable Brand with Brand Positioning

When you're starting out on your branding journey, it can be difficult to know where to begin. Whether ...

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How to Make Your Brand Connect Emotionally

Human beings have a remarkable capacity for emotion. Our ability to process and experience such a wide range ...

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How To Convert More Customers With The Power Of Email Marketing

When email made its way onto the burgeoning digital scene some thirty years ago, it's unlikely that its ...

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9 Ways To Stop Your Brand From Becoming A Commodity [Infographic]

A successful brand can be many different things, but there's one thing it definitely can't be: replaceable. Commoditization ...

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Deep Dive Series:
Building Your Brand for the Long Run

A fully developed, perfectly executed brand concept is a beautiful thing to witness. Like a stately brick townhouse ...

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How John Banquil Turned The Toughest Time To Own A Restaurant Into An Opportunity For Growth

Miss Details is proud to work with a variety of unique brands headed by brilliant entrepreneurs. To further ...

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Deep Dive Series:
How to Revisit + Revise Your Brand

Welcome back to our Deep Dive series on building a brand from the ground up. If you haven't ...

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Deep Dive Series:
Brand Building, From Planning to Practice

Welcome back to the Deep Dive Series on brand building. Hopefully you've already read our introduction to this ...

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Deep Dive Series:
Beginning Your Brand

When The Bagnall Company came to us in 2014 for a brand 'refresh,' the Miss Details team realized ...

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Deep Dive Series:
Introduction to Building a Brand

Branding. It's the way your business establishes and positions itself in the marketplace. It's how you connect with ...

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How To Design Your Menu To Support Your Restaurant Brand

Every restaurant has a concept, echoed by everything from menu items to decor. Yet, too many restaurant owners ...

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The Value Of Your Brand When Selling Your Business

You've probably heard the phrase "Life is about the journey, not about the destination." The same sentiment can ...

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How Digital Marketing Can Help Your Restaurant to Thrive

The internet has become so completely pervasive in everyday life that almost everyone uses it as a core ...

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For ParaCore’s Adam Arkfeld, Branding Became Personal

We are privileged to work with clients in many different industries, different stages of growth, and with different ...

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How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]

Your logo isn't merely a combination of fonts, shapes, and colors. It is the identity of your brand ...

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How To Harness Menu Psychology To Raise Your Check Average

our menu is the single most profitable piece of your restaurant business, yet too often it doesn't get ...

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Deep Dive Series:
Understanding Customer Acquisition Cost to Move Your Business Forward

We've reached the end of our Miss Details Deep Dive series on Customer Acquisition Cost (CAC). If you ...

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Deep Dive Series:
Customer Retention + Lowering Your Costs

Welcome back to the Miss Details Deep Dive blog series on Customer Acquisition Cost. If you haven't been ...

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branding affects customer acquisition cost

Deep Dive Series:
How Branding Affects your Customer Acquisition Cost

Welcome back to the Miss Details Deep Dive blog series on Customer Acquisition Cost. We've already covered the ...

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Deep Dive Series:
How Different Industries Approach Customer Acquisition

Welcome back to the Miss Details Deep Dive blog series on Customer Acquisition Cost. In the first two ...

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thinking about customer acquisition cost

Deep Dive Series:
What is Customer Acquisition Cost + Ways to Acquire Customers

Welcome back to the Miss Details blog series on Customer Acquisition Cost! We're about to start taking our ...

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Deep Dive Series:
All About Customer Acquisition Cost + Why It’s Important

Customers. They're the reason every company stays afloat. No matter what industry you're in, whether you're a one-person ...

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Brand Style Guide vs Brand Standards

Your brand is the mental image people typically conjure up when they hear the name of your company ...

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The Ingredients For a Profitable Restaurant Menu

When calculating your restaurant's meal expenses, you should consider both overhead and the cost of the food on ...

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marketign partnership with revolu restaurant arizona

Client Feature:
Revolu modern taqueria + bar

At Miss Details, we love the amazing work that our clients do in their communities, and wanted to ...

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Time Management Tips for Busy Entrepreneurs

When you are an entrepreneur, every minute counts. Time can end up being the difference between you running ...

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How to Audit Your Brand

Your brand represents the emotional connection your customers have with your business, product, or service. While you have ...

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Difference Between a Rebrand and a Brand Refresh

Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your ...

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The Psychology Behind Customer Rewards: Why They Work in Branding

Customer rewards are more than just a marketing strategy. They tap into fundamental aspects of human psychology that ...

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The Difference Between a Blogger and an Influencer

While the terms Blogger and Influencer are frequently used interchangeably, they really shouldn’t be. Many Bloggers are Influencers, ...

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5 Steps You Need To Take When Merging Two Brands

Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the ...

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Learn from Other Businesses Owners

Real stories from business owners, the lessons they’ve learned, the impact they’ve had, and how nailing down the details helped propel them along the way.