All posts in design 101

The importance of Graphic Design


Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day.



Color Psychology: Purple


Purple is heavily associated with royalty, wealth, prosperity and sophistication. This is because the cost of purple dye was expensive, and only the very wealthy could afford to have purple clothing. Today, purple is seen as uplifting and calming to the mind and nerves.  At the same time, it offers a sense of spirituality and encourages creativity by expanding our awareness. lavender-row

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Orange Color Psychology


The color orange is warm, inviting, and stimulates two-way conversations because it is both physically and mentally energizing. Orange also inspires motivation and positive outlook in life. Many sports teams use the color orange in their uniforms and mascots, including the San Francisco Giants and Cincinnati Bengals, as orange has been shown to stimulate physical activity, competition, and confidencegiants

Incorporating orange into designs targets a younger audience who are more accepting of the color. Some people see orange as a “cheap” color, so caution must be used when incorporating it into designs.

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Psychology of the color blue


“Blue is the only color which maintains its own character in all its tones… it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened becomes brown, and diluted with white is no longer red, but another color – pink.”  — Raoul Dufy, French Fauvist Painter, 1877-1953

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3 ways to choose a graphic designer and be happy



Ask your network

Word of mouth is one of the best ways to get the information you need. Your friends, colleagues and business acquaintances will have recommendations for you, and will be honest about their experiences with graphic designers. Feel free to ask more in-depth questions, as this will help later when you are determining exactly what your expectations for your designer are.

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Microsoft default typeface


When Microsoft changed its default typeface from Times New Roman (Word) and Arial (Powerpoint, Excel) to Calibri, you might have assumed that Microsoft decided it was time for something different. But in business, there is always a reason for change. In this case, the change reflects a culture shift. Do you print every e-mail you receive? Probably not. In our blog Font vs. Typeface, we discussed how sans serif typefaces increase readability on computer screens.

calibri vs. arial

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Widows, orphans, and rags- Oh my!


Today we have a quick typography lesson regarding widows, orphans, and rags. Even if you’ve never heard these words associated with typography before, I’m sure you’ve seen them in your reading.

widowsA widow is a single word or short line at the end of a paragraph.  Widows create too much white space in between paragraphs and break the reading pattern.

An orphan is one word or short line at the beginning of a paragraph.  Although less common than widows, they still affect readability.

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All about the color green


The color green is one of the most familiar colors to the human eye; which isn’t surprising because it occupies the more space than any other color in the visible spectrum.  Psychologically, green has soothing and calming effects, has been shown to alleviate depression, anxiety, and nervousness, and can physically improve readability.

Although green is sometimes associated with negative things, such as being “green with envy” and evil witches being green, across cultures, the color has mostly positive connotations.  In Portugal for example, it signifies spring.  In Scotland green symbolizes honor, and in China, it is emblematic of virtue and beauty. The deployment of the environmental movement further increased its use in public space and has positioned green as an excellent color to embrace for its revitalizing and modern qualities.  When using green to convey a message, be aware of its’ characteristics.  If applied incorrectly it may become bland.  To convey your message, use this kind and tranquil color with due respect of its characteristics, because if applied incorrectly it may become bland or communicate boredom.

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Establishing a brand image that stands out






A quick quiz (don’t worry, you pass):

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