The color orange is warm, inviting, and stimulates two-way conversations because it is both physically and mentally energizing. Orange also inspires motivation and positive outlook in life. Many sports teams use the color orange in their uniforms and mascots, including the San Francisco Giants and Cincinnati Bengals, as orange has been shown to stimulate physical activity, competition, and confidence. 
Incorporating orange into designs targets a younger audience who are more accepting of the color. Some people see orange as a “cheap” color, so caution must be used when incorporating it into designs.
Orange around the world:
- Native Americans associate orange with kinship
- In Japan and China, orange symbolizes happiness and love
- Christianity associates orange with gluttony
- Favorite color of the Netherlands, where the country’s monarchy is called the “House of Orange”
Do you have more questions regarding orange and design? Contact us, we’d be happy to answer them!
Sorry, but have to disagree about orange and cheapness….. that is an old concept that is no longer true. Think of the Hermes brand image of the orange ribbon tied around all of the packaging, use of orange by Versace, Missoni and other high-end designers. Orange and gluttony? Is there anyone today who would not drink orange juice or eat an orange because they would feel gluttonous? Old concepts have to explained as just that, but time changes many conceptions re color. This is what i write about in my books, especially Color Messages and Meanings.
i do appreciate your writing about color– it is so important in image-building,
Leatrice Eiseman
http://www.colorexpert.com
eisemancolorblog.com
Thank you Leatrice for taking the time to comment on our blog. I see your point and agree that color psychology needs to be updated. I wonder how many years it takes to remove a color association all together?
Your books and your site look very interesting. I look forward to exploring them, and adding our new findings to our blog.