You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea - the people you meet start to stack up. How do these people remember you? I … [Read more...] about Does your business card talk about you?
A quick quiz (don’t worry, you pass): … [Read more...] about Establishing a brand image that stands out
What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was … [Read more...] about Creative QR codes
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how … [Read more...] about Brand Sense
We are constantly surrounded by extreme emotions - from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on … [Read more...] about Can your logo evoke emotion?