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Miss Details, Scottsdale, Arizona

Miss Details, Scottsdale, Arizona

Brand Strategy, Graphic Design, and Social Media

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Brand Strategy

3 tips to establish a brand voice

What is brand voice? It is the unique language, tone, and word choice a brand uses. Establishing a clear brand voice is more important than ever, thanks to the constant social media conversation … [Read more...] about 3 tips to establish a brand voice

Filed Under: Brand Strategy

3 Airlines that branded the industry

There are few industries where the decisions of one company greatly affect every other company within the industry. Bank of America charging the $5/month debit card fee is a current example of one … [Read more...] about 3 Airlines that branded the industry

Filed Under: Brand Strategy

3 Ways to Assign Value to a brand

1. Firm Level Branding Establishing a brand is a necessary part of creating a successful company. However, assigning a monetary value to a brand and determining ROI for brand initiatives can be … [Read more...] about 3 Ways to Assign Value to a brand

Filed Under: Brand Strategy

19 Takeaways from "Brand your business like your favorite restaurant"

This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists … [Read more...] about 19 Takeaways from "Brand your business like your favorite restaurant"

Filed Under: Brand Strategy, Restaurants

Sensory Branding Video

… [Read more...] about Sensory Branding Video

Filed Under: Brand Strategy

Sensory Brand: The W Hotel

The W Hotel uses purple as a design element as a subtle gesture that adds to the guest experience. In a previous post, we mentioned that purple symbolizes a lifestyle of luxury, royalty, and class – … [Read more...] about Sensory Brand: The W Hotel

Filed Under: Brand Strategy

Seasonal Branding for the first day of fall

Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a campaign to offer their Pumpkin Spice Latte to one city before all others. In addition to special … [Read more...] about Seasonal Branding for the first day of fall

Filed Under: Brand Strategy, Restaurants

Making the most of your Point of Purchase

No matter the type  of business you operate, the point of purchase (POP) area is key to making a sale.  With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure … [Read more...] about Making the most of your Point of Purchase

Filed Under: Brand Strategy

Establish consistency with a brand handbook

A brand handbook is essential in establishing consistency within a brand. It is an internal document that conveys the company mission, vision, and visual standards. The following is a little bit more … [Read more...] about Establish consistency with a brand handbook

Filed Under: Brand Strategy

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Proud to be branding services-based businesses since 2004 in Scottsdale, Arizona and around the world.

602-633-4332
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