You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea - the people you meet start to stack up. How do these people remember you? I … [Read more...] about Does your business card talk about you?
Establishing a brand image that stands out
A quick quiz (don’t worry, you pass): … [Read more...] about Establishing a brand image that stands out
Creative QR codes
What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was … [Read more...] about Creative QR codes
Brand Sense
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how … [Read more...] about Brand Sense
A Great Example of Re-Branding: Apple Inc.
Coke vs. Pepsi
Restaurant’s brands are greatly influenced by front of house staff
What is sensory design?
Can your logo evoke emotion?
We are constantly surrounded by extreme emotions - from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on … [Read more...] about Can your logo evoke emotion?