At Miss Details Design, we are Apple fanatics. We use Mac computers, we lust over iPhones, and when the logo of iTunes changed, it was a topic of conversation in our office. Since we weren’t all working together when Apple Computers Inc. rebranded to Apple Inc. in 1997 and changed the logo around the same time, we figured now would be a good time to look at the rebrand.
Removing the colors from the logo gave the company a clean, fresh look and also made the company appear more modern and sophisticated. When the company removed “Computer” from the name it removed the limit that the company only specialized in computers. It enabled Apple to develop new and innovative products in other areas, such as the iPad, iPhone, and iPod.
Apple has come a long way since 1997, becoming a leader in not only the personal computer market, but also creating a successful platform for mobile apps (with the App store) and music (with iTunes), breaking into the mobile phone market (iPhone), capturing market share in tablet computers (iPad), and making music portable (iPod).