Branding.
It's the way your business establishes and positions itself in the marketplace. It's how you connect with your customers, how you showcase your business's values, and how you cultivate a … [Read more...] about Deep Dive Series:
Introduction to Building a Brand
Deep Dive Series:
How To Design Your Menu To Support Your Restaurant Brand
Every restaurant has a concept, echoed by everything from menu items to decor. Yet, too many restaurant owners fail to incorporate the essence of their enterprise into their menu designs. Your menu is … [Read more...] about How To Design Your Menu To Support Your Restaurant Brand
The Value Of Your Brand When Selling Your Business
You've probably heard the phrase "Life is about the journey, not about the destination." The same sentiment can be applied to branding-every stage of your brand development is equally important and … [Read more...] about The Value Of Your Brand When Selling Your Business
For ParaCore’s Adam Arkfeld, Branding Became Personal
We are privileged to work with clients in many different industries, different stages of growth, and with different approaches to growing their businesses. In this article, we delve a little deeper … [Read more...] about For ParaCore’s Adam Arkfeld, Branding Became Personal
How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
Your logo isn't merely a combination of fonts, shapes, and colors. It is the identity of your brand and the face of your business. Here are ten reasons why you should pay more than $1,500 for … [Read more...] about How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
Brand Style Guide vs Brand Standards
Your brand is the mental image people typically conjure up when they hear the name of your company or see your logo. It is expressed in both the voice and the tone of the content you create, and is … [Read more...] about Brand Style Guide vs Brand Standards
How to Audit Your Brand
Your brand represents the emotional connection your customers have with your business, product, or service. While you have control over the visual and verbal expressions of your brand, if you lack a … [Read more...] about How to Audit Your Brand
Difference Between a Rebrand and a Brand Refresh
Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your brand. However, the extent to which you change, and the steps you take to … [Read more...] about Difference Between a Rebrand and a Brand Refresh
5 Steps You Need To Take When Merging Two Brands
Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the right people, plans, investments, measurement, and commitment. Here are … [Read more...] about 5 Steps You Need To Take When Merging Two Brands