Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise you’ve made to your customers – the tangible benefit that makes your product or service desirable and unique. What sets your business apart in a crowded marketplace? Does your culture reflect that differentiation? If there’s a disconnect between your internal operations and your messaging, employees will have little reason to believe in – or advocate for – your brand.
Here are four steps you can take to ensure that your company’s culture is aligned with your brand promise: Read more