Your brand is so much more than just what your customers see on a label. It conveys those qualities that really distinguish you from your competition – your unique values and characteristics. While it’s easy to focus primarily on advertising, promotions, and customer relations when developing your brand, you’re missing out if you ignore the impact of corporate culture on the branding process.
The relationship between your brand and your culture can make or break your business. Your company’s culture includes its values, vision, norms, beliefs, and habits. Developing a corporate culture that supports brand growth should be a top priority, since a robust culture will strengthen your brand – just as a weak culture will hinder it.
Craft a culture that supports your brand by hiring and training the right employees. Seek out people who are passionate about your vision and whose goals align with your brand. Like-minded employees who respect and share your ideals will adapt more fully to your company culture. Read more