Your brand is so much more than just your name, logo, or slogan - it’s the entire experience you provide to your audience. Your brand strategy establishes what your company is all about. It’s the pledge you make to your customers, the values you hold dear, and the personality you project. Every … [Read more...] about What Is Brand Strategy?
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your organization, they think of the products you produce and the services you offer. Plus, keep in mind that … [Read more...] about How To Successfully Establish Your Company Branding
Your brand is so much more than just a logo or a slogan - it’s a promise and an expectation living inside the mind of your customer. Everything you do should be a reflection of the feelings you wish to generate when people experience your brand. If your business isn’t connecting with customers on a … [Read more...] about How Do I Know If My Business Needs a Rebrand?
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to throw in the towel. However, it is still possible to salvage your brand even in the worst situations. … [Read more...] about How to Save your Brand after a Disaster
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to lose relevance slowly, it’s difficult to determine the precise moment that you should change - but a … [Read more...] about How and Why to Conduct a Brand Audit
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles for any business owner or freelancer. However, a freelancer may assume they won’t have quite the … [Read more...] about Marketing and Branding for Freelancers
We all have our favorite food brands and for a number of reasons. Choosing them can be a matter of reliability, cost, aesthetic appeal or just familiarity. It’s likely that you reach for one brand of ketchup or mustard over another as you complete your grocery list. Brands are constantly fighting … [Read more...] about 3 Famous Food Brands – How Well Do Americans Remember Them?
Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven’t built a loyal following yet, it can be more than a challenge. However, there are some things you can do right from the start to build brand so that … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant
If you run a small business, you’ll have a million and one different things to think about, whether that’s securing sales, having enough financial and staff resources, or doing the paperwork. But, at the heart of every company needs to be an identity, a brand, which defines who you and what you … [Read more...] about Four Ways to Spread the Word about Your Brand