Branding encompasses everything to do with the your overall customer experience. When defining a brand, you must take into account your company’s logo, website, social media interactions, and customer service philosophy among other things. But why is branding so important and how does great branding affect your company?
1. Branding Enhances Recognition
While your logo isn’t everything, it is still a major component of branding as it helps customers to instantly recognize your company. You should therefore put special emphasis on your logo design since it will ultimately represent the face of your company.
A memorable logo will have a professional design, be simple enough for people to remember and respect basic design principles. Sometimes a simple icon is enough, for instance, the logo of Top Tests features a simple outline of a car which instantly indicates what the site is about. Adding an icon isn’t always necessary when creating the company logo, but it might more easily identify your service.
2. Branding Builds Trust
When you portray a professional appearance, it builds trust and credibility. Customers are more open to buying from a company that appears sophisticated and legitimate. Trust is the foundation of any relationship and branding will help you form personal relationships with emotional connections with your customers. Read more