Your brand is so much more than just a logo or a slogan - it’s a promise and an expectation living inside the mind of your customer. Everything you do should be a reflection of the feelings you wish … [Read more...] about How Do I Know If My Business Needs a Rebrand?
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to … [Read more...] about How to Save your Brand after a Disaster
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to … [Read more...] about How and Why to Conduct a Brand Audit
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles … [Read more...] about Marketing and Branding for Freelancers
We all have our favorite food brands and for a number of reasons. Choosing them can be a matter of reliability, cost, aesthetic appeal or just familiarity. It’s likely that you reach for one brand of … [Read more...] about 3 Famous Food Brands – How Well Do Americans Remember Them?
Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven’t built a loyal following yet, it can be more than … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant
If you run a small business, you’ll have a million and one different things to think about, whether that’s securing sales, having enough financial and staff resources, or doing the paperwork. But, at … [Read more...] about Four Ways to Spread the Word about Your Brand
When it comes to marketing, there is one particular facet of it that is leading the field today: visual storytelling. By rolling out such a campaign, you will be able to show your customers exactly … [Read more...] about How to Succeed with a Visual Storytelling Campaign
Small and independent businesses are at the very heart of communities, and consumers are getting more turned on to use them rather than large faceless organizations. Research has shown that for every … [Read more...] about How to Market Your Local Business