This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists included Kate Unger, Senior Vice President of Marketing for Kahala, a franchising company (owners of Cold … [Read more...] about 19 Takeaways from "Brand your business like your favorite restaurant"
10 business rules that are meant to be broken: http://www.inc.com/articles/201109/beryl-companies-paul-spiegelman-lead-your-own-way.html The new 4 P's of Marketing: passion, purpose, positioning, personality … [Read more...] about 9 Trending Stories for Branding + Business
The W Hotel uses purple as a design element as a subtle gesture that adds to the guest experience. In a previous post, we mentioned that purple symbolizes a lifestyle of luxury, royalty, and class – all of which perfectly align with the W Hotel brand. When a guest stays at a W Hotel, they are … [Read more...] about Sensory Brand: The W Hotel
Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a campaign to offer their Pumpkin Spice Latte to one city before all others. In addition to special product offerings, Starbucks changes the cups they use on November 1st. Starbucks also creates a buzz … [Read more...] about Seasonal Branding for the first day of fall
What we’re reading this month: Who knew, jingles are back! 3 tips to convey your brand identity: http://smallbusiness.foxbusiness.com/marketing-sales/2011/08/24/show-customers-your-brand-id/ Top 10 Facebook marketing tips for small … [Read more...] about 6 Trending Stories for Branding and Business
No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure your POP displays align with your brand – by using your brand handbook – and make an impression on … [Read more...] about Making the most of your Point of Purchase
A brand handbook is essential in establishing consistency within a brand. It is an internal document that conveys the company mission, vision, and visual standards. The following is a little bit more about the handbook: What’s in a brand handbook it? A brand handbook can contain various things. In … [Read more...] about Establish consistency with a brand handbook
You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea - the people you meet start to stack up. How do these people remember you? I can guarantee they aren’t walking around with a Polaroid taking pictures of everyone to remember the … [Read more...] about Does your business card talk about you?