WHO? You. Everyone! All businesses big and small need a brand. WHAT? A brand sets you apart from everyone else in the world. WHERE? Your brand will be seen all over! On business cards, letterhead, flyers, websites, etc WHEN? Why wait? Start today. WHY? Have you ever Googled your industry [such … [Read more...] about Branding Your Business
I've been reading some articles about branding to kids. Really, the articles are talking about how companies are developing ways to target younger and younger children. I haven't had any clients bring this up to me yet, but I wanted to get some feedback from the moms out there in case a client … [Read more...] about Survey: Kids and Branding
The mere thought of hiring people can cause business owners to sweat. It costs money, time, and businesses screw it up all the time; costing even more money. Why is this? Well, because hiring people is hard and we make mistakes in picking people. So, why not outsource instead of hiring bad … [Read more...] about To Outsource or Not to Outsource?
The most basic function of a business card is to pass on your information. But your card might be telling potential customers something else. Make sure you create the memory you want. Think about your own experiences when you receive a card. Is it flimsy or rigid? Does it look like 50 other cards … [Read more...] about What Does Your Business Card Say Behind Your Back?
I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can't talk the talk, the Red Sox have really been the only team I love to watch! To me the Red Sox have always been one of the … [Read more...] about Red Sox Update Their Logo
In today’s economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network marketing or multi-level marketing business, or use blogging as income, or Ebay or Etsy stores etc… Even … [Read more...] about Personal Branding
Another great article from Business week, by David Kiley How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill to the brand Brown is certainly a color that communicates coffee. So, when you order a cup of the new Pike Place coffee at Starbucks (SBUX) … [Read more...] about Evoking a Feeling with a Logo