We are constantly surrounded by extreme emotions – from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on our emotions. If the goal of your business is to stand out, your logo needs to break through and evoke emotion!
The key to creating a logo that resonates with your brand and target audience is to work with someone that is willing to spend the time to gain an in-depth knowledge of your company. Don’t be surprised by a few odd questions, like “If your brand were a cartoon character, who would it be?” While they might make you laugh, they help designers figure out who your company is, and how it should make your target audience consumer feel. For example, an insurance company would want their logo to advocate a sense of security, whereas a hiking company might want to evoke a sense of adventure.
Beauty is it’s own excuse for being…. so very true. This fun video is not only visually stimulating but really uses all five senses. Handcrafted with love by BYU design students and faculty, for the 5th Typophile Film Festival. A visual typographic feast about the five senses, and how they contribute to and enhance our creativity. Everything in the film is real—no CG effects!
See more at Phoenix Design Week on October 23rd. As a founding supporter I plan on being there!
You. Everyone! All businesses big and small need a brand.
A brand sets you apart from everyone else in the world.
Your brand will be seen all over! On business cards, letterhead, flyers, websites, etc
Why wait? Start today.
Have you ever Googled your industry [such as “shoes”]? Out of all those millions of companies, why should they choose you? That is where brands come in.
Okay, now that I have convinced you, you are asking one question…
I’ve been reading some articles about branding to kids. Really, the articles are talking about how companies are developing ways to target younger and younger children. I haven’t had any clients bring this up to me yet, but I wanted to get some feedback from the moms out there in case a client brings it up.
If you have a second, please help me out by taking an anonymous three question survey.
Just click here: http://www.surveymonkey.com/s.aspx?sm=iJbWLukdkUkmujnruzmffA_3d_3d
The mere thought of hiring people can cause business owners to sweat. It costs money, time, and businesses screw it up all the time; costing even more money. Why is this? Well, because hiring people is hard and we make mistakes in picking people. So, why not outsource instead of hiring bad employees?
The most basic function of a business card is to pass on your information. But your card might be telling potential customers something else. Make sure you create the memory you want.
Think about your own experiences when you receive a card. Is it flimsy or rigid? Does it look like 50 other cards or do you take a second look? Some people might not recognize me at first, but once I hand them my card, they say: “I’ve met you before. I’ve seen this card.”
Here are things to think about when looking at your business card:
I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can’t talk the talk, the Red Sox have really been the only team I love to watch! To me the Red Sox have always been one of the classiest teams in baseball while still keeping their rebellious characters. Their uniform colors, and logos are timeless. They have decided to switch the main logo from the classic “B” to the hanging socks. The socks have a whimsical nature and I will definitely miss the “B.” (although it isn’t completely retired)
Here are some details from an article from the The Boston Globe.
In today’s economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network marketing or multi-level marketing business, or use blogging as income, or Ebay or Etsy stores etc… Even if you don’t own your own business, creating a recognizable identity will help you stand out from the crowd.
Steve Woodruff said it well on his blog:
“And you should think about your value-add on at least 2 levels – the professional level (how do I help my employer and clients succeed and make money?), and the community level (how do I help my family/church/neighbors/network grow and succeed?). Usually, you’ll find quite a bit of overlap, because you are you in both realms, and your strengths carry over.
TYPOGRAPHY CAN subtly or boldly define a company, product, or person. Whether it is Best Buy’s big, bold, screaming signs or the sweet, elegant script on a wine label, the type talks to us, the reader. The logos of the presidential candidates are no exception.