All posts in branding

What is sensory design?



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Stimulating take on Typography.


Beauty is it’s own excuse for being…. so very true. This fun video is not only visually stimulating but really uses all five senses. Handcrafted with love by BYU design students and faculty, for the 5th Typophile Film Festival. A visual typographic feast about the five senses, and how they contribute to and enhance our creativity. Everything in the film is real—no CG effects!

See more at Phoenix Design Week on October 23rd. As a founding supporter I plan on being there!


Survey: Kids and Branding


kidI’ve been reading some articles about branding to kids.  Really, the articles are talking about how companies are developing ways to target younger and younger children.  I haven’t had any clients bring this up to me yet, but I wanted to get some feedback from the moms out there in case a client brings it up.

If you have a second, please help me out by taking an anonymous three question survey.

Just click here:


Miss Details

To Outsource or Not to Outsource?



The mere thought of hiring people can cause business owners to sweat. It costs money, time, and businesses screw it up all the time; costing even more money. Why is this? Well, because hiring people is hard and we make mistakes in picking people. So, why not outsource instead of hiring bad employees?

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