A quick quiz (don’t worry, you pass): … [Read more...] about Establishing a brand image that stands out
What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was created by Toyota’s subsidiary, Denso-wave in 1994 in Japan, and has since grown immensely popular in … [Read more...] about Creative QR codes
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how the most successful brands today, like Apple and Coca-Cola use sensory branding to entice consumers … [Read more...] about Brand Sense
We are constantly surrounded by extreme emotions - from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on our emotions. If the goal of your business is to stand out, your logo needs to break through and … [Read more...] about Can your logo evoke emotion?