It's a digital world out there - smartphone usage increases everyday, tablet use has exploded, and integrated marketing campaigns are everywhere! But what would all of these aspects of digital … [Read more...] about Why Digital Marketing + Branding Go Hand-in-Hand
1. 5 Big business growth strategies that are useful for small business: http://ow.ly/7K2oy 2. 3 Tips to conquer public speaking: http://ow.ly/7K2sQ 3. 4 Scenarios when … [Read more...] about 12 Trending Topics for branding + business
When two businesses merge, two major branding questions need to be answered: what will we be called and how will we be recognized? Many companies opt for one name or the other, but in some cases a … [Read more...] about 2 Major Branding Questions for Merging Companies
What is brand voice? It is the unique language, tone, and word choice a brand uses. Establishing a clear brand voice is more important than ever, thanks to the constant social media conversation … [Read more...] about 3 tips to establish a brand voice
There are few industries where the decisions of one company greatly affect every other company within the industry. Bank of America charging the $5/month debit card fee is a current example of one … [Read more...] about 3 Airlines that branded the industry
5 ways to include your customers when changing the brand: http://www.openforum.com/articles/5-reasons-why-you-should-include-customers-when-pivoting-your-brand?extlink=em-openf-SBdaily 6 steps to … [Read more...] about 6 Trending stories for branding + business
1. Firm Level Branding Establishing a brand is a necessary part of creating a successful company. However, assigning a monetary value to a brand and determining ROI for brand initiatives can be … [Read more...] about 3 Ways to Assign Value to a brand
This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists … [Read more...] about 19 Takeaways from "Brand your business like your favorite restaurant"