Your brand is the mental image people typically conjure up when they hear the name of your company or see your logo. It is expressed in both the voice and the tone of the content you create, and is … [Read more...] about Brand Style Guide vs Brand Standards
How to Audit Your Brand
Your brand represents the emotional connection your customers have with your business, product, or service. While you have control over the visual and verbal expressions of your brand, if you lack a … [Read more...] about How to Audit Your Brand
Difference Between a Rebrand and a Brand Refresh
Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your brand. However, the extent to which you change, and the steps you take to … [Read more...] about Difference Between a Rebrand and a Brand Refresh
The Psychology Behind Customer Rewards: Why They Work in Branding
Customer rewards are more than just a marketing strategy. They tap into fundamental aspects of human psychology that help forge deeper connections between customers and brands. In this post, we'll … [Read more...] about The Psychology Behind Customer Rewards: Why They Work in Branding
5 Steps You Need To Take When Merging Two Brands
Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the right people, plans, investments, measurement, and commitment. Here are … [Read more...] about 5 Steps You Need To Take When Merging Two Brands
Taking Your Handyman Business Online
As a small independent business, you will be interested in growth, and the only way you can achieve growth is by taking your business online. If you take a look at some of the big companies around the … [Read more...] about Taking Your Handyman Business Online
Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best … [Read more...] about Design Is Meaningless Without Strategic Direction
Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the … [Read more...] about Why Branding Matters
How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise you’ve made to your customers - the tangible benefit that makes your product or service desirable and … [Read more...] about How to Build Your Company’s Culture Around Your Brand