Think your business doesn’t need to be on Pinterest? Think again.
Pinterest is one of the most popular social networking sites for good reason – it has great visual appeal, taking beautiful images to a whole new level. Not only can your business benefit from establishing a profile on the site, it’s an excellent resource to discover new ways to promote your website or blog. No matter your niche, you’re bound to find great opportunities to extend your reach.
Here are three ways Pinterest can improve your search engine rank:
Participate In Conversations.
When registering to comment on a blog, include your website address in your profile. Leaving a comment on a post will then result in a link back to your site. By making thoughtful contributions to posts related to your industry, you’re establishing authority while growing website traffic. Pinterest is a great tool for locating popular blogs where your input will be valued. Search the Categories section to locate topics that fit your industry, click on a pin tied to a blog post, register with the blog, and contribute to the discussion.
Pinterest can help you quickly locate guest blogging opportunities, with links to authoritative blogs that allow guest posts. As with blog commenting, you can use the Categories section to find pins related to your industry. When you locate one that looks interesting, click through to check out the blog. You’ll want to pursue sites relevant to your industry, with high readership. If the blog looks like a good opportunity, with high social shares and lots of comments, contact them and offer to submit guest posts.
Host A Giveaway.
Hosting giveaways to boost your search engine rank can be a powerful and profitable strategy. It’s a win-win – you give away something of value to your audience, and they promote your brand. Blogs that routinely host giveaways frequently promote them on Pinterest, and the easiest way to find them is to use the search feature. Searching for the keyword “giveaway” should turn up some popular sites that you can use to host your next contest.
Need help creating your giveaway? Read this: 15 Steps for Creating a Successful Social Media Giveaway Contest
Threadless is a community-based t-shirt company that has used Pinterest to drive traffic very effectively. Roughly 10 t-shirt designs are chosen from their community each week, and the company has run numerous successful giveaways for cash and gift cards.
More than just a social media phenomenon, Pinterest is a valuable small business marketing tool. It has quickly become an essential resource for companies to connect with potential customers. Generate more traffic, rank high in search engines, and boost your brand awareness with Pinterest.