Many business owners are still not convinced about the value of social media, let alone one of the newer platforms Pinterest. However, they are sorely mistaken if they think that they can grow brand presence and online marketshare if they don’t embrace the power of the social media and Pinterest.
A picture is worth a thousand words. So adopting Pinterest as a social platform should be a no-brainer for businesses. It helps users get a snapshot (pun intended) of what you want to tell them.
Pinterest will help:
- Grow inbound links to your site.
- Convey the personality of your brand.
- Capture more search engine rankings.
- Grow the potential for viral campaigns.
- Drive sales.
- Connect to different markets.
- Engage your employees.
We created an infographic that shows the power of Pinterest’s reach to consumers:
What to do next:
1. Set up a business page.
There are personal pages and business pages just like Facebook. Here is a great article that walks you through setting up a business page and getting it verified.
2. Create at least 5 boards.
A few questions to answer to help develop board titles.
1. What can you show people about the people behind your brand?
2. What resources can you pull from your site or blog?
3. What does your business do better than any other?
4. What non-profits does your business support?
5. Is there a location that is associated with your business?
After you get started on Pinterest here is a great article on 5 ways to automate your Pinterest marketing strategy.