Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more than three times through 2019. Similarly, Gartner reports that mobile commerce is currently driving 22 percent of digital revenue, a number that is expected to increase as shoppers continue to crave the convenience and immediacy mobile devices offer. Even the devices themselves are being shaped for purchasing power. For example, the Samsung Galaxy S7 has a big screen for easier digital store navigation, and the Samsung Pay feature acts as a digital wallet and allows for seamless in-store payments.
Regardless of whether or not your small business has a physical storefront, a smartphone sales strategy is imperative to stay competitive and fulfill your customers’ needs. Here are some best practices to keep in mind to reach mobile shoppers more efficiently. Read more