When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or services it offers-we refer to it as a brand refresh or rebrand, depending on the extent of … [Read more...] about How to Roll Out a Rebrand or Brand Refresh [With Checklist]
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
As a branding and marketing expert, so much of my work is a balancing act between the right brain and the left brain. When you look at a map of the brain, it turns out there's a pretty neat … [Read more...] about It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
How to Create a Marketing Strategy for Your Restaurant
It's more important than ever for your restaurant to develop a successful marketing strategy. Unfortunately, with thousands of choices for restaurants in big cities, word-of-mouth just isn't enough … [Read more...] about How to Create a Marketing Strategy for Your Restaurant
7 Ways to Make the Most of Your Marketing Budget in the New Year
Planning your marketing budget for the new year is never easy, especially as a small business owner or entrepreneur. You want to set goals that are ambitious enough to move the needle forward, but … [Read more...] about 7 Ways to Make the Most of Your Marketing Budget in the New Year
4 Ways to Evaluate Your Marketing at the Year’s End
The end of another year is fast approaching. For most, that means holiday shopping, parties, and some reflection on the events of Earth's most recent trip around the sun. For business owners like you, … [Read more...] about 4 Ways to Evaluate Your Marketing at the Year’s End
How to Implement Your Brand Archetype Into Your Marketing
When it comes to positioning your brand, you'll want to use every item in your toolbox. This includes methods that tap deep into the human subconscious-and few tools accomplish this better than the … [Read more...] about How to Implement Your Brand Archetype Into Your Marketing
Identifying Your Brand’s Archetype
As humans, we have an innate desire to understand ourselves better. That's why so many theories of personality exist, from Meyers-Briggs to the Enneagram to the zodiac. One of the most famous of these … [Read more...] about Identifying Your Brand’s Archetype
The Design Secret to Connecting Emotionally With Your Audience
It's no secret that emotion is a powerful resource in your branding toolbox. Although some practical-minded business owners reject emotional marketing, doing so ultimately does both their business and … [Read more...] about The Design Secret to Connecting Emotionally With Your Audience
What’s the Difference Between Branding and Marketing?
On the surface, it seems like Miss Details is all about branding. So when we start talking about marketing, some of our clients get confused. "Wait a minute-I thought you only did branding, not … [Read more...] about What’s the Difference Between Branding and Marketing?