No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure … [Read more...] about Making the most of your Point of Purchase
Establish consistency with a brand handbook
A brand handbook is essential in establishing consistency within a brand. It is an internal document that conveys the company mission, vision, and visual standards. The following is a little bit more … [Read more...] about Establish consistency with a brand handbook
Does your business card talk about you?
You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea - the people you meet start to stack up. How do these people remember you? I … [Read more...] about Does your business card talk about you?
Establishing a brand image that stands out
A quick quiz (don’t worry, you pass): … [Read more...] about Establishing a brand image that stands out
Creative QR codes
What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was created … [Read more...] about Creative QR codes
Brand Sense
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how … [Read more...] about Brand Sense