What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was created … [Read more...] about Creative QR codes
Brand Sense
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how … [Read more...] about Brand Sense
Menu Covers
In a restaurant, “menu” can mean two things: the food served at a particular restaurant, or the object you hold in your hands to learn about the items being prepared. As a restaurateur, it is easy to … [Read more...] about Menu Covers
The Red Zone
A Great Example of Re-Branding: Apple Inc.
Coke vs. Pepsi
Are your colors creating the right kind of experience?
Can you smell that?
Can you imagine a life with anosmia? Probably not, because you have no idea what anosmia is, and if you do - we’re impressed. For those of you that don’t know, it means you can’t smell. … [Read more...] about Can you smell that?