A brand handbook is essential in establishing consistency within a brand. It is an internal document that conveys the company mission, vision, and visual standards. The following is a little bit more … [Read more...] about Establish consistency with a brand handbook
3 ways to choose a graphic designer and be happy
Ask your network Word of mouth is one of the best ways to get the information you need. Your friends, colleagues and business acquaintances will have recommendations for you, and will be honest … [Read more...] about 3 ways to choose a graphic designer and be happy
How typography influences menu design
In a previous post, we discussed a little bit about how typography can impact a menu, but we barely scratched the service on the influence it has on the restaurant brand experience. A menu’s … [Read more...] about How typography influences menu design
Does your business card talk about you?
You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea - the people you meet start to stack up. How do these people remember you? I … [Read more...] about Does your business card talk about you?
Microsoft default typeface
When Microsoft changed its default typeface from Times New Roman (Word) and Arial (Powerpoint, Excel) to Calibri, you might have assumed that Microsoft decided it was time for something different. But … [Read more...] about Microsoft default typeface
The design of wine labels- uncorked
Not everyone is a wine expert, and sometimes we need a little help in choosing a bottle. Do we ask for help? Occasionally, but usually we just look at the label and find one that looks best, or sends … [Read more...] about The design of wine labels- uncorked
Widows, orphans, and rags- Oh my!
Today we have a quick typography lesson regarding widows, orphans, and rags. Even if you’ve never heard these words associated with typography before, I’m sure you’ve seen them in your reading. A … [Read more...] about Widows, orphans, and rags- Oh my!
Going green? Font matters
10 Sustainable tips for print and graphic design … [Read more...] about Going green? Font matters
July Calendars
After a long weekend of celebrating, we wanted to give you our July calendars! This month we will be featuring two images from Mark Susan and one image for our animal lovers out there from Cactus … [Read more...] about July Calendars