… [Read more...] about Are your colors creating the right kind of experience?
Can you smell that?
Can you imagine a life with anosmia? Probably not, because you have no idea what anosmia is, and if you do - we’re impressed. For those of you that don’t know, it means you can’t smell. … [Read more...] about Can you smell that?
Restaurant’s brands are greatly influenced by front of house staff
What is sensory design?
June Calendar
It's the first of June, and that means a few new desktop calendars to choose from! This month we will be featuring two images from Mark Susan and one image for our animal lovers out there from Cactus … [Read more...] about June Calendar
Menu Design: You think you’re ordering what you want, but you’re wrong. The psychology and design behind menus
A menu should reflect your business, entice your customers, and increase profits all at the same time. These goals can be realized with the three secrets to menu design: typeface, overall aesthetic, … [Read more...] about Menu Design: You think you’re ordering what you want, but you’re wrong. The psychology and design behind menus
Font vs. Typeface
Font? No, that's a typeface. But what is a typeface? What's the difference between a typeface and a font? A font is defined as "a complete assortment of type of one style and size." Typeface is the … [Read more...] about Font vs. Typeface
Can your logo evoke emotion?
We are constantly surrounded by extreme emotions - from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on … [Read more...] about Can your logo evoke emotion?
Stimulating take on Typography.
Beauty is it's own excuse for being.... so very true. This fun video is not only visually stimulating but really uses all five senses. Handcrafted with love by BYU design students and faculty, for the … [Read more...] about Stimulating take on Typography.