A quick quiz (don’t worry, you pass): … [Read more...] about Establishing a brand image that stands out
Wine Tasting- A sensory experience
Tasting wine is a truly sensory experience. From the moment the cork comes out of the bottle with a faint “pop,” to actually drinking and tasting the wine, all the senses are engaged. First, you … [Read more...] about Wine Tasting- A sensory experience
Print Finishing Touches
At first glance, printing might seem like the end of a long design project. Printing however is one of the most important parts of the entire design process. For someone … [Read more...] about Print Finishing Touches
Creative QR codes
What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was created … [Read more...] about Creative QR codes
Brand Sense
Brand Sense by Martin Lindstrom is a must read for the progressive marketer. Lindstrom focuses on the immense power the five senses have in influencing how consumers feel about brands. He analyzes how … [Read more...] about Brand Sense
Menu Covers
In a restaurant, “menu” can mean two things: the food served at a particular restaurant, or the object you hold in your hands to learn about the items being prepared. As a restaurateur, it is easy to … [Read more...] about Menu Covers