No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure … [Read more...] about Making the most of your Point of Purchase
Blue Cocktails
Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will … [Read more...] about Blue Cocktails
Let’s face it, people don’t like blue food
If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are … [Read more...] about Let’s face it, people don’t like blue food
Psychology of the color blue
“Blue is the only color which maintains its own character in all its tones... it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened … [Read more...] about Psychology of the color blue
In honor of National Beer Drinking Day…
In honor of National Beer Drinking Day, and just because it’s Friday, we wanted to explore the art of brew making. How do people find inspiration for their popular brews? If an establishment serves … [Read more...] about In honor of National Beer Drinking Day…
August Calendars
It's the beginning of August, and you know what that means- more calendars! This month we will be featuring two images from orchid enthusiast Yvonne Brodkin and one image for our animal lovers out … [Read more...] about August Calendars
Is your logo visible
Just a quick tip for you today, we want to make sure everyone sees your logo in the perfect light! … [Read more...] about Is your logo visible
4 tips to increase profit with drink menus
Define your liquor cost. Restaurants calculate liquor costs many different ways - some include juices, garnishes, and Red Bull while others only account for beer, wine, and liquor. After you've … [Read more...] about 4 tips to increase profit with drink menus
Establish consistency with a brand handbook
A brand handbook is essential in establishing consistency within a brand. It is an internal document that conveys the company mission, vision, and visual standards. The following is a little bit more … [Read more...] about Establish consistency with a brand handbook