Below is an article is written by Tom Hayes and Michael S. Malone of the Wall Street Journal. Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But … [Read more...] about Marketing on the Web: How to Profit From Social Networking
The Science of Design
I remember having to memorize the periodic table in high school, not sure if I could tell you how I use that information in my graphic design career. Here are two periodic tables that are much more … [Read more...] about The Science of Design
Personal Branding
In today's economic downturn it is important to create your own personal brand. I see many people turning to non-traditional streams of income to make ends meet. Many people have added a network … [Read more...] about Personal Branding
Menu Design: Pairing Beer with Thanksgiving Dinner
As a wanna-be foodie I not only enjoy cuisine but all aspects of food service - ambiance - music, lighting, texture and design, service, and of course the graphics. All these details enhance the … [Read more...] about Menu Design: Pairing Beer with Thanksgiving Dinner
Creative Thinking: Spoon Built Into Packaging
Menu Design: Pairing Cocktails and Cuisine
Although I am only responsible for the visual aesthetics of a menu I find my self helping my clients with the actual cuisine and drinks. One way to enhance a menu as well as profit is to pair drinks … [Read more...] about Menu Design: Pairing Cocktails and Cuisine
Pursuing Big Ideas
Innovators at the 2008 IdeaFestival offered the following suggestions on how to come up with new ideas: … [Read more...] about Pursuing Big Ideas
Using Technology to Find Your Perfect Employees
I’m getting busy and I think I need help, but how do I find help? How can I be sure I’m not making a big mistake? How do I hire the right person? Can I afford to find help? Can I afford not to find … [Read more...] about Using Technology to Find Your Perfect Employees
Evoking a Feeling with a Logo
Another great article from Business week, by David Kiley How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill to the brand Brown is certainly a color … [Read more...] about Evoking a Feeling with a Logo