I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can’t talk the talk, the Red Sox have really been the only team I love to watch! To me the Red Sox have always been one of the classiest teams in baseball while still keeping their rebellious characters. Their uniform colors, and logos are timeless. They have decided to switch the main logo from the classic “B” to the hanging socks. The socks have a whimsical nature and I will definitely miss the “B.” (although it isn’t completely retired)
Here are some details from an article from the The Boston Globe.
The “Hanging Sox” logo – which first appeared on a Red Sox uniform in 1931 – will become the team’s new primary logo and used more frequently in the future. The “Circle Sox” logo, in redesigned form, will now serve as a secondary logo along with the red “B”. All three Red Sox logos were streamlined to “reflect uniformity in font and messaging,” according to the release. Transition to the use of the new primary logo in signage, collateral, and other materials will occur over the coming months.
Both the home and road alternate uniforms will now feature new alternate “Hanging Sox” logo hats, replacing the traditional B cap when the alternate jerseys are worn.
According to the press release, the changes, which include the selection of a new primary logo and introduction of new primary road uniforms, “reflect the team’s decision to make changes in design that return select visual brand elements and team appearance to the core traditions of the organization.”
As I have mentioned in a previous post, when creating a brand, it is important to determine the client’s core beliefs. Trends come and go, but the foundation of who they are stays the same and having an identity that is true to the client will stand the test of time.
Click to read the full Boston Globe article and see more images.
This change has sparked some controversy click here to read about it.