It’s 2011, and most restaurant websites need to catch up. Here is an in-depth article on why restaurant websites are stuck in 1999: http://www.slate.com/id/2301228/ While you’ve (hopefully) jumped … [Read more...] about 7 Trending Topics for restaurants
Orange Color Psychology
The color orange is warm, inviting, and stimulates two-way conversations because it is both physically and mentally energizing. Orange also inspires motivation and positive outlook in life. Many … [Read more...] about Orange Color Psychology
Branded table tents
As we mentioned Wednesday, table tents must have the same look and feel as the rest of the marketing materials that a restaurant uses. Kona Grill uses their table tents for seasonal promotion, and … [Read more...] about Branded table tents
Table tent uses
The table is the point of purchase (POP) in most restaurants. This makes the table tent a valuable piece of advertising real estate. A table tent narrowly targets a restaurant’s market – the guest … [Read more...] about Table tent uses
Making the most of your Point of Purchase
No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure … [Read more...] about Making the most of your Point of Purchase
Blue Cocktails
Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will … [Read more...] about Blue Cocktails
Let’s face it, people don’t like blue food
If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are … [Read more...] about Let’s face it, people don’t like blue food
Psychology of the color blue
“Blue is the only color which maintains its own character in all its tones... it will always stay blue; whereas yellow is blackened in its shades, and fades away when lightened; red when darkened … [Read more...] about Psychology of the color blue
In honor of National Beer Drinking Day…
In honor of National Beer Drinking Day, and just because it’s Friday, we wanted to explore the art of brew making. How do people find inspiration for their popular brews? If an establishment serves … [Read more...] about In honor of National Beer Drinking Day…