It's the beginning of September, and you know what that means - more calendars! This month we will be featuring two images from Rick D'Elia and one image for our animal lovers out there from Cactus … [Read more...] about September Calendars
Restaurants and Orange
It takes more than a culinary arts degree to ensure success for any restaurant. Marketing and business schools offer necessary skills and practices, like the power color plays over the customer. We … [Read more...] about Restaurants and Orange
7 Trending Topics for restaurants
It’s 2011, and most restaurant websites need to catch up. Here is an in-depth article on why restaurant websites are stuck in 1999: http://www.slate.com/id/2301228/ While you’ve (hopefully) jumped … [Read more...] about 7 Trending Topics for restaurants
Orange Color Psychology
The color orange is warm, inviting, and stimulates two-way conversations because it is both physically and mentally energizing. Orange also inspires motivation and positive outlook in life. Many … [Read more...] about Orange Color Psychology
Branded table tents
As we mentioned Wednesday, table tents must have the same look and feel as the rest of the marketing materials that a restaurant uses. Kona Grill uses their table tents for seasonal promotion, and … [Read more...] about Branded table tents
Table tent uses
The table is the point of purchase (POP) in most restaurants. This makes the table tent a valuable piece of advertising real estate. A table tent narrowly targets a restaurant’s market – the guest … [Read more...] about Table tent uses
Making the most of your Point of Purchase
No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure … [Read more...] about Making the most of your Point of Purchase
Blue Cocktails
Blue design isn’t appealing to the senses in the food realm of restaurants, but behind the bar, it’s a different story. People are hard-wired to associate blue food with things that are toxic or will … [Read more...] about Blue Cocktails
Let’s face it, people don’t like blue food
If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are … [Read more...] about Let’s face it, people don’t like blue food