What makes your brand unique? What does your story tell your audience about your company? Are you nothing more than a logo or a tagline in the mind of your customer, or do you connect with them … [Read more...] about 3 Keys To Branding Success
Value of Branding: How Brand Awareness Generates ROI
When should your company focus on brand awareness? The answer is yesterday. It's impossible to spark interest in your business, boost engagement, and power growth without first establishing your brand … [Read more...] about Value of Branding: How Brand Awareness Generates ROI
What Is Brand Strategy?
Your brand is so much more than just your name, logo, or slogan - it’s the entire experience you provide to your audience. Your brand strategy establishes what your company is all about. It’s the … [Read more...] about What Is Brand Strategy?
How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your … [Read more...] about How To Successfully Establish Your Company Branding
How Do I Know If My Business Needs a Rebrand?
Here are three good reasons to rebrand your business: You've outgrown your brand. Your brand should convey who you are today. As your business inevitably changes over time, your branding should … [Read more...] about How Do I Know If My Business Needs a Rebrand?
How to Save your Brand after a Disaster
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to … [Read more...] about How to Save your Brand after a Disaster
How and Why to Conduct a Brand Audit
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to … [Read more...] about How and Why to Conduct a Brand Audit
Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles … [Read more...] about Marketing and Branding for Freelancers
3 Famous Food Brands – How Well Do Americans Remember Them?
We all have our favorite food brands and for a number of reasons. Choosing them can be a matter of reliability, cost, aesthetic appeal or just familiarity. It’s likely that you reach for one brand of … [Read more...] about 3 Famous Food Brands – How Well Do Americans Remember Them?