Your brand is so much more than just what your customers see on a label. It conveys those qualities that really distinguish you from your competition - your unique values and characteristics. While … [Read more...] about How Branding is Related to Culture
How to Use My Brand to Make Strategic Decisions in My Business
Effective brand messaging requires effective brand positioning - one area where far too many businesses have failed. According to a 2015 study by Gallup, only about one-third of the American workforce … [Read more...] about How to Use My Brand to Make Strategic Decisions in My Business
Building Brand From Within
Nothing has impacted the way in which we think about marketing quite as much as social media has over the past decade or so, and with this comes the realization that we have been looking at branding … [Read more...] about Building Brand From Within
3 Keys To Branding Success
What makes your brand unique? What does your story tell your audience about your company? Are you nothing more than a logo or a tagline in the mind of your customer, or do you connect with them … [Read more...] about 3 Keys To Branding Success
Value of Branding: How Brand Awareness Generates ROI
When should your company focus on brand awareness? The answer is yesterday. It's impossible to spark interest in your business, boost engagement, and power growth without first establishing your brand … [Read more...] about Value of Branding: How Brand Awareness Generates ROI
What Is Brand Strategy?
Your brand is so much more than just your name, logo, or slogan - it’s the entire experience you provide to your audience. Your brand strategy establishes what your company is all about. It’s the … [Read more...] about What Is Brand Strategy?
How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your … [Read more...] about How To Successfully Establish Your Company Branding
How Do I Know If My Business Needs a Rebrand?
Here are three good reasons to rebrand your business: You've outgrown your brand. Your brand should convey who you are today. As your business inevitably changes over time, your branding should … [Read more...] about How Do I Know If My Business Needs a Rebrand?
How to Save your Brand after a Disaster
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to … [Read more...] about How to Save your Brand after a Disaster