Building a brand is not the same as starting a company. Your company is the establishment that conducts business, whereas your brand is the identity behind your business. Without branding, your … [Read more...] about Your 8-Step Process for How to Build a Brand (Beyond Just a Logo)
Sensory Branding: The Secret to Amplifying Your Brand Personality
Just like you and me, your brand has a personality of its own-a unique identity made up of characteristics, values, beliefs, and goals that show your audience what your brand is all about. It's what … [Read more...] about Sensory Branding: The Secret to Amplifying Your Brand Personality
Making an Impression: Why Memory is a Core Value for Miss Details
I believe that as humans, memories are some of our most precious and fascinating resources. Our memories allow us to revisit happy times, to learn from our past mistakes, and to pass on our life … [Read more...] about Making an Impression: Why Memory is a Core Value for Miss Details
Details Matter: Why it’s a Core Value at Miss Details
If there's one place where details matter, it's a wedding. I'm willing to bet that the best weddings you've attended are the ones that featured amazing details. Whether it's a subversion of … [Read more...] about Details Matter: Why it’s a Core Value at Miss Details
9-Step Brand Audit Checklist: Your Tool to Level Up Your First Impression
You've put time, energy, and money into your brand. And after all that effort, it can be tempting to move onto the next task. But if you want to make a lasting mark on your audience, it's worth … [Read more...] about 9-Step Brand Audit Checklist: Your Tool to Level Up Your First Impression
How to Increase Brand Awareness Through Email Marketing
Email marketing continues to be the most reliable way to reach your audience and convert customers, and for good reason: It's efficient, easy to personalize, and provides direct access to the people … [Read more...] about How to Increase Brand Awareness Through Email Marketing
Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
Many people know I have a soft spot for animals. But far fewer people know that soft spot came from my mother. Growing up, whenever there was a lost dog, stray cat, or wounded wild animal in the … [Read more...] about Generosity of Spirit: Why Giving Back is a Core Value at Miss Details
How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
Miss Details is honored to collaborate with visionary local entrepreneurs. We're proud to present the latest installment in our Client Feature series, which showcases these remarkable leaders. In … [Read more...] about How Camille French Clarified Her Brand Vision Through Strong Team Culture & Entrepreneurial Balance
DIY Brand Clarity Exercise [Brand Hack]
DIY Brand Clarity Exercise (Time: 15-30 Minutes) Two steps to a new brand perspective When I was a young girl, I had a wonderful art teacher who taught me a lesson I've never forgotten. We were … [Read more...] about DIY Brand Clarity Exercise [Brand Hack]