A menu should reflect your business, entice your customers, and increase profits all at the same time. These goals can be realized with the three secrets to menu design: typeface, overall aesthetic, … [Read more...] about Menu Design: You think you’re ordering what you want, but you’re wrong. The psychology and design behind menus
Font vs. Typeface
Font? No, that's a typeface. But what is a typeface? What's the difference between a typeface and a font? A font is defined as "a complete assortment of type of one style and size." Typeface is the … [Read more...] about Font vs. Typeface
Can your logo evoke emotion?
We are constantly surrounded by extreme emotions - from tear-jerking movies in the theater to stories on the news, it seems as if we have become numb to the effect our experiences have on … [Read more...] about Can your logo evoke emotion?
Stimulating take on Typography.
Beauty is it's own excuse for being.... so very true. This fun video is not only visually stimulating but really uses all five senses. Handcrafted with love by BYU design students and faculty, for the … [Read more...] about Stimulating take on Typography.
Branding Your Business
WHO? You. Everyone! All businesses big and small need a brand. WHAT? A brand sets you apart from everyone else in the world. WHERE? Your brand will be seen all over! On business cards, letterhead, … [Read more...] about Branding Your Business
Neenah Paper
Neenah Paper offers a variety of “green” paper for your printing pleasure. Not only green in color [see Green Tea], but also green as in environmentally friendly. Environment Premium Recycled … [Read more...] about Neenah Paper
Got creativity in the workplace?
Well, here are 20 ways to nip it. These days, time is money. And while many companies are encouraging creativity in the workplace because they know it will have a positive long-term effect on their … [Read more...] about Got creativity in the workplace?
Questions About Green Printing?
We hear a lot about "being green," "doing our part," and "sustainability," but even if we want to act more environmentally responsible, how can we do it? Well, one thing that affects all of us is … [Read more...] about Questions About Green Printing?
Make sur yu proof yourr worK
In every thing we do as business owners we have to pay attention to the details. This post is just a friendly reminder to proof your work. Be it an email, a resume, a menu or a brochure. When I say … [Read more...] about Make sur yu proof yourr worK