Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to … [Read more...] about How and Why to Conduct a Brand Audit
Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles … [Read more...] about Marketing and Branding for Freelancers
3 Famous Food Brands – How Well Do Americans Remember Them?
We all have our favorite food brands and for a number of reasons. Choosing them can be a matter of reliability, cost, aesthetic appeal or just familiarity. It’s likely that you reach for one brand of … [Read more...] about 3 Famous Food Brands – How Well Do Americans Remember Them?
Innovative Ways to Build a Brand for Your New Restaurant
Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven't built a loyal following yet, it can be more than … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant
How to Succeed with a Visual Storytelling Campaign
When it comes to marketing, there is one particular facet of it that is leading the field today: visual storytelling. By rolling out such a campaign, you will be able to show your customers exactly … [Read more...] about How to Succeed with a Visual Storytelling Campaign
How to Market Your Local Business
Small and independent businesses are at the very heart of communities, and consumers are getting more turned on to use them rather than large faceless organizations. Research has shown that for every … [Read more...] about How to Market Your Local Business
Why Branding is Important to Your Marketing Strategy
Branding encompasses everything to do with the your overall customer experience. When defining a brand, you must take into account your company’s logo, website, social media interactions, and customer … [Read more...] about Why Branding is Important to Your Marketing Strategy
Does Your Brand Have a Soul?
The most successful brands have a purpose - an identity - a soul. We feel a powerful emotional connection to those companies that embody our own aspirations and personal values. They help us to better … [Read more...] about Does Your Brand Have a Soul?
Why Imagination Beats Knowledge Every Time
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” - Albert Einstein. We frequently hear that knowledge is power - and it is - but without the … [Read more...] about Why Imagination Beats Knowledge Every Time