Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven't built a loyal following yet, it can be more than … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant
How to Succeed with a Visual Storytelling Campaign
When it comes to marketing, there is one particular facet of it that is leading the field today: visual storytelling. By rolling out such a campaign, you will be able to show your customers exactly … [Read more...] about How to Succeed with a Visual Storytelling Campaign
How to Market Your Local Business
Small and independent businesses are at the very heart of communities, and consumers are getting more turned on to use them rather than large faceless organizations. Research has shown that for every … [Read more...] about How to Market Your Local Business
Why Branding is Important to Your Marketing Strategy
Branding encompasses everything to do with the your overall customer experience. When defining a brand, you must take into account your company’s logo, website, social media interactions, and customer … [Read more...] about Why Branding is Important to Your Marketing Strategy
Does Your Brand Have a Soul?
The most successful brands have a purpose - an identity - a soul. We feel a powerful emotional connection to those companies that embody our own aspirations and personal values. They help us to better … [Read more...] about Does Your Brand Have a Soul?
Why Imagination Beats Knowledge Every Time
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” - Albert Einstein. We frequently hear that knowledge is power - and it is - but without the … [Read more...] about Why Imagination Beats Knowledge Every Time
3 Steps for Brand Name Success
Do you feel invisible? People look right past you? Can’t seem to make a lasting impression? Perhaps you suffer from a boring brand. The right name can put your brand on the map, while the wrong one … [Read more...] about 3 Steps for Brand Name Success
7 Pieces of Powerful Brand Strategy [Infographic]
A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus. In … [Read more...] about 7 Pieces of Powerful Brand Strategy [Infographic]
4 Valuable Branding Tips and Tools For Small Business Success
Proper differentiation is one of the most critical challenges facing many businesses today. One of the worst mistakes that businesses can make in marketing themselves is to sell undifferentiated … [Read more...] about 4 Valuable Branding Tips and Tools For Small Business Success