If we had to sum up the driving force behind all of humanity's greatest achievements within a single-word question, it would be, Why? The human instinct to question the reasons, the causes, and the … [Read more...] about Following the Science: Why a Commitment to Data is a Miss Details Core Value
4 Best Practices for Using and Maintaining Your Brand Handbook
Your brand handbook is an invaluable resource for establishing consistency, informing designers, and making strategic decisions that impact the growth and success of your business. But just because … [Read more...] about 4 Best Practices for Using and Maintaining Your Brand Handbook
How to Translate Your Brand Experience Into a Web Design
The most powerful brands are more than just businesses. They're experiences that are recreated in every incarnation of the brand, whether physical or digital. Take Apple-one of the strongest brands … [Read more...] about How to Translate Your Brand Experience Into a Web Design
6 Ways to Showcase Your Brand Values Across Your Marketing (with Examples)
Core values are a crucial part of your brand. Not only do they guide your most important business decisions, but they also help you attract your ideal audience (and top candidates) when you take the … [Read more...] about 6 Ways to Showcase Your Brand Values Across Your Marketing (with Examples)
How to Know if Your Branding is Working
The beginning of a new year or new quarter is the perfect time for entrepreneurs to reflect on the growth of their businesses-to evaluate their work, and to use that information to develop a strategy … [Read more...] about How to Know if Your Branding is Working
5 Tips to Create Sub-Brands for Courses, Podcasts & More
Branding is a powerful tool. It helps you build meaningful connections with your audience, drives company culture and strategic decision making, and even affects your overall ROI. But the impact of … [Read more...] about 5 Tips to Create Sub-Brands for Courses, Podcasts & More
Your 8-Step Process for How to Build a Brand (Beyond Just a Logo)
Building a brand is not the same as starting a company. Your company is the establishment that conducts business, whereas your brand is the identity behind your business. Without branding, your … [Read more...] about Your 8-Step Process for How to Build a Brand (Beyond Just a Logo)
Sensory Branding: The Secret to Amplifying Your Brand Personality
Just like you and me, your brand has a personality of its own-a unique identity made up of characteristics, values, beliefs, and goals that show your audience what your brand is all about. It's what … [Read more...] about Sensory Branding: The Secret to Amplifying Your Brand Personality
Making an Impression: Why Memory is a Core Value for Miss Details
I believe that as humans, memories are some of our most precious and fascinating resources. Our memories allow us to revisit happy times, to learn from our past mistakes, and to pass on our life … [Read more...] about Making an Impression: Why Memory is a Core Value for Miss Details