All posts in infographics

Why Infographics Are So Effective

Nov10

From Faulkner to Yeats, history’s greatest writers have proven the power of the pen. Even so, people are visual creatures – attracted to content with great color schemes and high-impact graphics. Infographics are effective because they combine the written word with visual elements to pack big ideas into small spaces. Presenting information in such a compelling fashion encourages visitors to spend time on your site, consuming and sharing more of your content.

Here are several ways you can use infographics to connect with your audience:

Simplify A Concept.

Informing people about your brand, products, or services using blocks of plain text lacks the impact of a visually appealing infographic. They combine text and graphics into a powerful communication tool – delivering a large amount of information in a format that’s simple, clean, and concise. PishPoshBaby produced a timeline infographic for parents-to-be that is well-organized and visually simple. Keeping Track of Baby Habits provides useful information in a graphically appealing, consistent format that is very easy for new parents to read and follow.

KeepTrackofBaby-InfographicClick to see the entire infographic.

Read more

7 Pieces of Powerful Brand Strategy [Infographic]

Jul14

A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.

In an insightful article,  talks about looking for brand performance and potential on more than just logical grounds; positioning it in such a way that it ‘calls’ to customers rather than just rationalizing itself to them.

To do that, there are always 7 components I look for in a brand strategy:

1. Resonance – how will people react?

2. Resilience – how strong is the strategy competitively?

3. Results – what difference will it make?  Read more

10 Ways To Achieve Brand Leadership [Infographic]

Jun09
Companies are always looking for ways that their brand can distinguish itself in a marketplace. We have created an informative infographic with a quick listing of ways for your brand to achieve brand leadership.
This is formation source is an article written on the Brand Strategy Insider:
Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work.
Ultimately, how you lead as a brand is decided by what, where and why you compete as a brand. Every brand leader will incorporate several of these elements in their leadership blend: the differences are in how and to what effect – particularly for character. Large or liked? Storied or placed? Profitable or purposeful? These critical decisions about priorities will significantly influence how you compete and how and where you present yourselves across the world.

The Power of Branding [Infographic]

May22

Many people are confused about what branding is and why they need it to help grow their business. This article does a nice job of summarizing what a brand is, why it is important and how to harness it to help improve your business. We thought it would make a great infographic to help capture some of the information. Enjoy!

Why do you need a brand?

Branding can help you stand out from your competitors, add value to your offer and engage with your customers.

Creating difference

Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s. Effective branding elevates a product or organisation from being just one commodity amongst many identical commodities, to become something with a unique character and promise. It can create an emotional resonance in the minds of consumers who choose products and services using both emotional and pragmatic judgements.

Rachel’s Organic Butter, for example, chose black for its packaging design so it would stand out from the typical yellow, gold and green colours (representing sunshine and fields) used by competitor products. The result is that the brand appears more premium, distinctive and perhaps even more daring than its competitors.

Adding value

People are generally willing to pay more for a branded product than they are for something which is largely unbranded. And a brand can be extended through a whole range of offers too.

Tesco, for example, began life as an economy supermarket and now sells a wide range of products, from furniture to insurance. But a consistent application of the Tesco brand attributes, such as ease of access and low price, has allowed the business to move into new market sectors without changing its core brand identity.

This obviously adds value to the business, but consumers also see added value in the new services thanks to their existing associations with the Tesco brand. Of course, this can work in reverse too: if consumers don’t like the Tesco brand in one product area, they’re less likely to choose the company’s offer in another product area.

Read more

Branding for an Emotional Connection [Infographic]

Apr16

We recently read an great article on strategies for emotional branding, and decided to synthesize some of the key information about why branding for an emotional connection is important as well as key statistics about emotionally engaged customers.

Most think that customers make buying decisions with a rational approach, analyzing details like features and financials. Not true. Over 50% of an experience is based on emotions. Emotions shape the attitudes that drive decisions and behavior. And, they impact behavior far more than technical or functional factors.

All buyers are influenced by their emotions. They just may not realize it. How customers care about your products/services may be unconscious, but these unconscious feelings can have a very concrete impact on your business. Emotional connections can determine the strength and length of a customer relationship. They drive passion, loyalty and advocacy.

Most organizations are much better at the material side, and the impact is clear. A recent Forrester Research survey revealed that 89% of consumers felt no personal connection to the brands they buy. Without that emotional bond, customers can be easily swayed to try a competitor’s product.

Now is the time to pursue a strategy focused on the human side of service—and to make a conscious choice to strengthen these emotional connections.

Read more

The Value of Pinterest for Business + Infographic

Jan31

Many business owners are still not convinced about the value of social media, let alone one of the newer platforms Pinterest. However, they are sorely mistaken if they think that they can grow brand presence and online marketshare if they don’t embrace the power of the social media and Pinterest.

A picture is worth a thousand words. So adopting Pinterest as a social platform should be a no-brainer for businesses. It helps users get a snapshot (pun intended) of what you want to tell them.

Pinterest will help:

  • Grow inbound links to your site.
  • Convey the personality of your brand.
  • Capture more search engine rankings.
  • Grow the potential for viral campaigns.
  • Drive sales.
  • Connect to different markets.
  • Engage your employees.

Read more

Getting a bigger slice of the feedback pie [INFOGRAPHIC]

Oct25

If you’ve been in the restaurant industry for an extended period of time, you’ve likely heard of the “secret” or “mystery” shopper. The shopper or shoppers come in and grade a restaurant on everything – from the host’s friendliness, to whether a manager stops by the table, to whether the server is knowledgeable and tells them their name. After their dining experience, the shoppers turn in a form relaying their experiences to the hiring company. The company then processes the information, and sends it to the restaurant, which in turn  reviews the form (which itself can be a long process  down the chain of command from corporate to district managers, to store managers to shift managers) and then contacts the staff member that served the shoppers. This process is drawn out to unnecessary lengths.

A few questions to ponder: Is this timeline acceptable? Is a secret shopper program even worth it, when the majority of experienced servers can pick out a secret shopper within the first 5 minutes of interaction? By the time the feedback returns, does the employee in question even work at the restaurant anymore?

Secret-Shopper-Infographic.jpg

Enter in 4G mobile phone networks, high speed internet, and social media, and the timeline for customer feedback is much shorter. A guest can write a review from the table on Yelp from their phone, or they can be tweeting or updating their Facebook status about everything that is happening. The best part  is that  restaurant managers and staff have an opportunity to correct a potential problem as it occurs, and establish a personal relationship with guests by monitoring these forms of media.

Read more

Sidebar