Mergers provide great opportunities for companies to rethink and refresh their brands. An effective brand merger requires the right people, plans, investments, measurement, and commitment. Here are … [Read more...] about 5 Steps You Need To Take When Merging Two Brands
Why Branding Matters
Your brand is so much more than just your website or logo. It’s more than design. It’s more than the colors and typefaces you choose to represent your company. Your brand is your voice in the … [Read more...] about Why Branding Matters
How to Build Your Company’s Culture Around Your Brand
Your brand is so much more than just a logo, an advertisement, or a website. It’s the promise you’ve made to your customers - the tangible benefit that makes your product or service desirable and … [Read more...] about How to Build Your Company’s Culture Around Your Brand
How Branding is Related to Culture
Your brand is so much more than just what your customers see on a label. It conveys those qualities that really distinguish you from your competition - your unique values and characteristics. While … [Read more...] about How Branding is Related to Culture
How to Develop a Strong Company Culture
If your business is looking to hire and retain the most talented employees, differentiate your brand, and attract desirable clients, you must develop the right business culture. Your culture is simply … [Read more...] about How to Develop a Strong Company Culture
How to Use My Brand to Make Strategic Decisions in My Business
Effective brand messaging requires effective brand positioning - one area where far too many businesses have failed. According to a 2015 study by Gallup, only about one-third of the American workforce … [Read more...] about How to Use My Brand to Make Strategic Decisions in My Business