This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists … [Read more...] about 19 Takeaways from "Brand your business like your favorite restaurant"
Sensory Branding Video
Sensory Brand: The W Hotel
The W Hotel uses purple as a design element as a subtle gesture that adds to the guest experience. In a previous post, we mentioned that purple symbolizes a lifestyle of luxury, royalty, and class – … [Read more...] about Sensory Brand: The W Hotel
Seasonal Branding for the first day of fall
Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a campaign to offer their Pumpkin Spice Latte to one city before all others. In addition to special … [Read more...] about Seasonal Branding for the first day of fall
Making the most of your Point of Purchase
No matter the type of business you operate, the point of purchase (POP) area is key to making a sale. With 70% of buying decisions made at the POP, your POP marketing display is critical. Make sure … [Read more...] about Making the most of your Point of Purchase
Establish consistency with a brand handbook
A brand handbook is essential in establishing consistency within a brand. It is an internal document that conveys the company mission, vision, and visual standards. The following is a little bit more … [Read more...] about Establish consistency with a brand handbook
Does your business card talk about you?
You meet a lot of people; attending tradeshows, meetings at Starbucks, going to informational seminars. You get the idea - the people you meet start to stack up. How do these people remember you? I … [Read more...] about Does your business card talk about you?
Establishing a brand image that stands out
A quick quiz (don’t worry, you pass): … [Read more...] about Establishing a brand image that stands out
Creative QR codes
What is it? The Quick Response Code, more commonly referred to as a QR code is a 2-D barcode that can be scanned using a QR scanner or a camera phone with a specific application on it. It was created … [Read more...] about Creative QR codes