The most successful brands have a purpose - an identity - a soul. We feel a powerful emotional connection to those companies that embody our own aspirations and personal values. They help us to better … [Read more...] about Does Your Brand Have a Soul?
Why Imagination Beats Knowledge Every Time
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” - Albert Einstein. We frequently hear that knowledge is power - and it is - but without the … [Read more...] about Why Imagination Beats Knowledge Every Time
3 Steps for Brand Name Success
Do you feel invisible? People look right past you? Can’t seem to make a lasting impression? Perhaps you suffer from a boring brand. The right name can put your brand on the map, while the wrong one … [Read more...] about 3 Steps for Brand Name Success
7 Pieces of Powerful Brand Strategy [Infographic]
A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus. In … [Read more...] about 7 Pieces of Powerful Brand Strategy [Infographic]
4 Valuable Branding Tips and Tools For Small Business Success
Proper differentiation is one of the most critical challenges facing many businesses today. One of the worst mistakes that businesses can make in marketing themselves is to sell undifferentiated … [Read more...] about 4 Valuable Branding Tips and Tools For Small Business Success
10 Ways To Achieve Brand Leadership [Infographic]
Companies are always looking for ways that their brand can distinguish itself in a marketplace. We have created an informative infographic with a quick listing of ways for your brand to … [Read more...] about 10 Ways To Achieve Brand Leadership [Infographic]
May 2015 Designer Desktop Calendars
April showers have brought May flowers in the form a blue lupine desktop wallpaper background. Get inspired this month with a quote from Jim Rohn, "There are only three colors, ten digits and seven … [Read more...] about May 2015 Designer Desktop Calendars
Branding for an Emotional Connection [Infographic]
We recently read an great article on strategies for emotional branding, and decided to synthesize some of the key information about why branding for an emotional connection is important as well as key … [Read more...] about Branding for an Emotional Connection [Infographic]
Restaurant Marketing Trends + Tips [Roundup]
10 Chef Blogs You Really Should be Reading (Slideshow) To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else's. For that reason, the … [Read more...] about Restaurant Marketing Trends + Tips [Roundup]