Your brand is so much more than just a logo or a slogan - it’s a promise and an expectation living inside the mind of your customer. Everything you do should be a reflection of the feelings you wish to generate when people experience your brand. If your business isn’t connecting with customers on a … [Read more...] about How Do I Know If My Business Needs a Rebrand?
Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly no way around not having an engaging site if you want to attract more customers to your business and increase your sales numbers. Here are a few tips and tricks for how you can instantly … [Read more...] about Ways to Instantly Improve Your Company Website
The Best Ways to Protect Your Intellectual Property Rights
Branding is a major part of business marketing and strategy. Your brand is what people recognize and relate to. Within this, your intellectual property or IP is what defines your company and makes it unique. It’s for this reason that companies spend a lot of money filing patents, copyrights and … [Read more...] about The Best Ways to Protect Your Intellectual Property Rights
How to Save your Brand after a Disaster
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to throw in the towel. However, it is still possible to salvage your brand even in the worst situations. … [Read more...] about How to Save your Brand after a Disaster
How and Why to Conduct a Brand Audit
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to lose relevance slowly, it’s difficult to determine the precise moment that you should change - but a … [Read more...] about How and Why to Conduct a Brand Audit
Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles for any business owner or freelancer. However, a freelancer may assume they won’t have quite the … [Read more...] about Marketing and Branding for Freelancers
3 Famous Food Brands – How Well Do Americans Remember Them?
We all have our favorite food brands and for a number of reasons. Choosing them can be a matter of reliability, cost, aesthetic appeal or just familiarity. It’s likely that you reach for one brand of ketchup or mustard over another as you complete your grocery list. Brands are constantly fighting … [Read more...] about 3 Famous Food Brands – How Well Do Americans Remember Them?
How Small Businesses Can Promote Their Brand
Running a small business can be incredibly rewarding, but there are a unique set of challenges many people struggle to overcome. It can be hard to initially get the project up and running; this is particularly true if you are competing with recognizable brands. If you’ve recently launched a startup … [Read more...] about How Small Businesses Can Promote Their Brand
Innovative Ways to Build a Brand for Your New Restaurant
Opening a new business is always going to be a challenge but when you are opening a new restaurant in a location where no one knows you and you haven’t built a loyal following yet, it can be more than a challenge. However, there are some things you can do right from the start to build brand so that … [Read more...] about Innovative Ways to Build a Brand for Your New Restaurant