Your brand is so much more than just your name, logo, or slogan - it’s the entire experience you provide to your audience. Your brand strategy establishes what your company is all about. It’s the pledge you make to your customers, the values you hold dear, and the personality you project. Every … [Read more...] about What Is Brand Strategy?
3 Ways To Use Pinterest To Rank High In Search Engines
Think your business doesn’t need to be on Pinterest? Think again. Pinterest is one of the most popular social networking sites for good reason - it has great visual appeal, taking beautiful images to a whole new level. Not only can your business benefit from establishing a profile on the site, it’s … [Read more...] about 3 Ways To Use Pinterest To Rank High In Search Engines
How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your organization, they think of the products you produce and the services you offer. Plus, keep in mind that … [Read more...] about How To Successfully Establish Your Company Branding
How Do I Know If My Business Needs a Rebrand?
Your brand is so much more than just a logo or a slogan - it’s a promise and an expectation living inside the mind of your customer. Everything you do should be a reflection of the feelings you wish to generate when people experience your brand. If your business isn’t connecting with customers on a … [Read more...] about How Do I Know If My Business Needs a Rebrand?
Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly no way around not having an engaging site if you want to attract more customers to your business and increase your sales numbers. Here are a few tips and tricks for how you can instantly … [Read more...] about Ways to Instantly Improve Your Company Website
The Best Ways to Protect Your Intellectual Property Rights
Branding is a major part of business marketing and strategy. Your brand is what people recognize and relate to. Within this, your intellectual property or IP is what defines your company and makes it unique. It’s for this reason that companies spend a lot of money filing patents, copyrights and … [Read more...] about The Best Ways to Protect Your Intellectual Property Rights
How to Save your Brand after a Disaster
Disasters that could ruin the reputation of your business can happen at any time and are sometimes impossible to predict or prevent. When dealing with a crisis, it can be easy for business owners to throw in the towel. However, it is still possible to salvage your brand even in the worst situations. … [Read more...] about How to Save your Brand after a Disaster
How and Why to Conduct a Brand Audit
Your brand is alive! It has a personality all its own, with elements beyond your control. Over time, you may discover that your identity has diverged from your original vision. Since brands tend to lose relevance slowly, it’s difficult to determine the precise moment that you should change - but a … [Read more...] about How and Why to Conduct a Brand Audit
Marketing and Branding for Freelancers
In some respects, starting a business and becoming a freelancer is very similar. You will in both cases be self-employed and entirely responsible for the success of your venture, both primary roles for any business owner or freelancer. However, a freelancer may assume they won’t have quite the … [Read more...] about Marketing and Branding for Freelancers