It's the beginning of October, and you know what that means - more calendars! This month we will be featuring two images from Rick D'Elia and one image for our animal lovers out there from Cactus … [Read more...] about October Calendars
Sensory Brand: The W Hotel
The W Hotel uses purple as a design element as a subtle gesture that adds to the guest experience. In a previous post, we mentioned that purple symbolizes a lifestyle of luxury, royalty, and class – … [Read more...] about Sensory Brand: The W Hotel
Color Psychology: Purple
Purple is heavily associated with royalty, wealth, prosperity and sophistication. This is because the cost of purple dye was expensive, and only the very wealthy could afford to have purple clothing. … [Read more...] about Color Psychology: Purple
Where to promote your Skinny/Low-calorie Menus
Social Media: Restaurants are using skinny and low-calorie menus to attract more women and social media’s largest user population is women so it seems like a match made in heaven to promote using … [Read more...] about Where to promote your Skinny/Low-calorie Menus
Seasonal Branding for the first day of fall
Today is the first day of fall, and we are noticing seasonal changes in brands. Starbucks launched a campaign to offer their Pumpkin Spice Latte to one city before all others. In addition to special … [Read more...] about Seasonal Branding for the first day of fall
Test stores and limited time offerings
When adding new offerings to the menu, we suggest testing first. Some brands test by adding items in specific stores first, while others engage in a company wide limited-time offering, and then … [Read more...] about Test stores and limited time offerings
The Skinny trend in menu items
Low-calorie drinks have been rising in popularity since 2008 when Bethenny Frankel debuted her “Skinnygirl Margarita” on her reality show. Since then, restaurants, grocery stores, and coffee shops … [Read more...] about The Skinny trend in menu items
September Calendars
It's the beginning of September, and you know what that means - more calendars! This month we will be featuring two images from Rick D'Elia and one image for our animal lovers out there from Cactus … [Read more...] about September Calendars
Restaurants and Orange
It takes more than a culinary arts degree to ensure success for any restaurant. Marketing and business schools offer necessary skills and practices, like the power color plays over the customer. We … [Read more...] about Restaurants and Orange