There are few industries where the decisions of one company greatly affect every other company within the industry. Bank of America charging the $5/month debit card fee is a current example of one … [Read more...] about 3 Airlines that branded the industry
November Calendars
It's the beginning of November, and you know what that means - more calendars! This month we will be featuring two images from Rick D'Elia and one image for our animal lovers out there from Cactus … [Read more...] about November Calendars
3 Ways to Assign Value to a brand
1. Firm Level Branding Establishing a brand is a necessary part of creating a successful company. However, assigning a monetary value to a brand and determining ROI for brand initiatives can be … [Read more...] about 3 Ways to Assign Value to a brand
Getting a bigger slice of the feedback pie [INFOGRAPHIC]
If you’ve been in the restaurant industry for an extended period of time, you’ve likely heard of the “secret” or “mystery” shopper. The shopper or shoppers come in and grade a restaurant on everything … [Read more...] about Getting a bigger slice of the feedback pie [INFOGRAPHIC]
19 Takeaways from "Brand your business like your favorite restaurant"
This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists … [Read more...] about 19 Takeaways from "Brand your business like your favorite restaurant"
5 social media guidelines for Restaurants
1. Be polite. No one wants to be the owner/manager/employee who lashes out at an unhappy guest. There are countless examples of letting anger take hold, but the results are always the same: it’s … [Read more...] about 5 social media guidelines for Restaurants
7 Trending topics for Restaurants in October
What should your restaurant be blogging about? Here are 6 options: http://blog.swipelyworks.com/restaurant-marketing-ideas/6-things-your-restaurant-should-be-blogging-about Having trouble with … [Read more...] about 7 Trending topics for Restaurants in October
Sensory Branding Video
The Holy Trinity of Restaurant Social Media… and Yelp
Social media is essential in promoting businesses and engaging with customers and guests. At first glance, social media may seem like a waste of time. Below we’ve outlined the 3 most popular sites for … [Read more...] about The Holy Trinity of Restaurant Social Media… and Yelp