The mind is a complicated thing. The way people think and take in the world around them has an impact on all areas of life, including the average meal check at your restaurant. If you feel that your … [Read more...] about How to Raise Your Check Average Using Menu Psychology
Why Infographics Are So Effective
From Faulkner to Yeats, history's greatest writers have proven the power of the pen. Even so, people are visual creatures - attracted to content with great color schemes and high-impact graphics. … [Read more...] about Why Infographics Are So Effective
Restaurant Marketing Trends + Tips [Roundup]
10 Chef Blogs You Really Should be Reading (Slideshow) To be a great chef, your mind needs to be slightly more attuned to the world around you than everyone else's. For that reason, the … [Read more...] about Restaurant Marketing Trends + Tips [Roundup]
Sensory Design: Annual Report Cover
What a lovely example of using the sense of touch to deepen the experience of this report annual report. The cover and inner pages react to the warmth from your hands. A sensitive design made more … [Read more...] about Sensory Design: Annual Report Cover