Your logo isn't merely a combination of fonts, shapes, and colors. It is the identity of your brand and the face of your business. Here are ten reasons why you should pay more than $1,500 for … [Read more...] about How Much Is Logo Design – 10 Reasons Why You Should Spend More Than $1500 On a Logo [Infographic]
How To Harness Menu Psychology To Raise Your Check Average
our menu is the single most profitable piece of your restaurant business, yet too often it doesn't get the attention it deserves. Your day-to-day management responsibilities can be so challenging that … [Read more...] about How To Harness Menu Psychology To Raise Your Check Average
Brand Style Guide vs Brand Standards
Your brand is the mental image people typically conjure up when they hear the name of your company or see your logo. It is expressed in both the voice and the tone of the content you create, and is … [Read more...] about Brand Style Guide vs Brand Standards
The Ingredients For a Profitable Restaurant Menu
When calculating your restaurant's meal expenses, you should consider both overhead and the cost of the food on the plate. Determining optimal pricing of your menu items is an essential component of … [Read more...] about The Ingredients For a Profitable Restaurant Menu
Difference Between a Rebrand and a Brand Refresh
Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your brand. However, the extent to which you change, and the steps you take to … [Read more...] about Difference Between a Rebrand and a Brand Refresh
How to Improve Branding on Your Arizona-Based Company’s Website
Every business owner knows the importance of branding. It's what helps get the word out, create company recognition and authority, and build a positive business image. The problem is that not all … [Read more...] about How to Improve Branding on Your Arizona-Based Company’s Website
Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best … [Read more...] about Design Is Meaningless Without Strategic Direction
Where to Start When Designing a Restaurant Menu
109 seconds. That's how long your average guest spends studying the menu. You have all of two minutes to assure them that they've chosen the right restaurant - so your menu design, item descriptions, … [Read more...] about Where to Start When Designing a Restaurant Menu
How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more … [Read more...] about How to Reach Mobile Shoppers With Your Business