Your brand is the mental image people typically conjure up when they hear the name of your company or see your logo. It is expressed in both the voice and the tone of the content you create, and is … [Read more...] about Brand Style Guide vs Brand Standards
The Ingredients For a Profitable Restaurant Menu
When calculating your restaurant's meal expenses, you should consider both overhead and the cost of the food on the plate. Determining optimal pricing of your menu items is an essential component of … [Read more...] about The Ingredients For a Profitable Restaurant Menu
Difference Between a Rebrand and a Brand Refresh
Every brand must eventually change. New trends, fresh innovations, and changing consumer tastes demand the evolution of your brand. However, the extent to which you change, and the steps you take to … [Read more...] about Difference Between a Rebrand and a Brand Refresh
How to Improve Branding on Your Arizona-Based Company’s Website
Every business owner knows the importance of branding. It's what helps get the word out, create company recognition and authority, and build a positive business image. The problem is that not all … [Read more...] about How to Improve Branding on Your Arizona-Based Company’s Website
Design Is Meaningless Without Strategic Direction
People frequently describe themselves as right-brained or left-brained - meaning they’re either analytical and verbal, or creative and visual. A strong brand, however, must be all of these. The best … [Read more...] about Design Is Meaningless Without Strategic Direction
Where to Start When Designing a Restaurant Menu
109 seconds. That's how long your average guest spends studying the menu. You have all of two minutes to assure them that they've chosen the right restaurant - so your menu design, item descriptions, … [Read more...] about Where to Start When Designing a Restaurant Menu
How to Reach Mobile Shoppers With Your Business
Consumers are increasingly choosing to make purchases online, according to an eMarketer report. This report shows that retail e-commerce sales will outpace those of brick and mortar stores by more … [Read more...] about How to Reach Mobile Shoppers With Your Business
How To Successfully Establish Your Company Branding
The branding behind your company lets everyone know who you are and what you do. It is what sets you apart from other companies, and gives you a sense of credibility. When someone thinks of your … [Read more...] about How To Successfully Establish Your Company Branding
Ways to Instantly Improve Your Company Website
Your website is the backbone of your company since so many customers are spending time online. There’s truly no way around not having an engaging site if you want to attract more customers to your … [Read more...] about Ways to Instantly Improve Your Company Website