When you officially update an aspect of your brand-its logo, its messaging, its name, even the products or services it offers-we refer to it as a brand refresh or rebrand, depending on the extent of … [Read more...] about How to Roll Out a Rebrand or Brand Refresh [With Checklist]
It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
As a branding and marketing expert, so much of my work is a balancing act between the right brain and the left brain. When you look at a map of the brain, it turns out there's a pretty neat … [Read more...] about It’s a Balancing Act: Why Miss Details Embraces Balance as a Core Value
How to Create a Marketing Strategy for Your Restaurant
It's more important than ever for your restaurant to develop a successful marketing strategy. Unfortunately, with thousands of choices for restaurants in big cities, word-of-mouth just isn't enough … [Read more...] about How to Create a Marketing Strategy for Your Restaurant
7 Ways to Make the Most of Your Marketing Budget in the New Year
Planning your marketing budget for the new year is never easy, especially as a small business owner or entrepreneur. You want to set goals that are ambitious enough to move the needle forward, but … [Read more...] about 7 Ways to Make the Most of Your Marketing Budget in the New Year
4 Ways to Evaluate Your Marketing at the Year’s End
The end of another year is fast approaching. For most, that means holiday shopping, parties, and some reflection on the events of Earth's most recent trip around the sun. For business owners like you, … [Read more...] about 4 Ways to Evaluate Your Marketing at the Year’s End
What’s the Difference Between Branding and Marketing?
On the surface, it seems like Miss Details is all about branding. So when we start talking about marketing, some of our clients get confused. "Wait a minute-I thought you only did branding, not … [Read more...] about What’s the Difference Between Branding and Marketing?
4 Ways to Measure the Profitability of Your Brand
How much is your brand worth? It's a question you've probably gotten plenty of times, both from others and yourself. There are plenty of reasons you might want to know how profitable your brand is-the … [Read more...] about 4 Ways to Measure the Profitability of Your Brand
Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
It seems like everywhere you look today you see "Now Hiring" signs. Making your company stand out is all about branding-not just to make sales, but to recruit the best new hires for your … [Read more...] about Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees
Implementing Core Values In Your Branding
It's a crucial question to ask, because core values aren't just an entrepreneurial buzzword or trendy internal team building exercise-they're public assets that allow consumers to choose to give their … [Read more...] about Implementing Core Values In Your Branding